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The Importance of a Marketing Content Planner

Content planners create a vision for the creation of content, publication and distribution. They also are accountable for evaluating and tracking strategy effectiveness.

This kind of content informs the audience on the services and products that the company offers. It also helps the viewers solve issues and meet their needs.

A marketing content planner may be a spreadsheet, or a third-party tool. The difference lies in how you make use of it.

1. Set Your Goals

The famous quote, frequently credited to Benjamin Franklin although perhaps never spoken by him, holds the truth: "If you fail to plan, you are planning to fail." Efficiency, structure and clear communication are necessary to transform a strategic plan into a highly efficient content marketing engine.

Setting goals is one of the most important steps in this process. Start with the most basic business goals or employ the SMART framework to make them more specific and actionable. This is also a great time to review the goals for content and ensure they are in line with the current strategy.

A clear understanding of your goals will also enable you to monitor how each piece of content performs. This will allow you to identify which elements are working and which needs improvement, allowing you to make necessary adjustments and improve the overall performance. This will ensure that you meet your overall objectives, and provide high-quality content to your audiences.

2. Identify Your Audience

It is essential to understand who your audience is in order to create content that is relevant, interesting and effective. This can be done through conducting research to discover the characteristics of your ideal customers personas. This can be accomplished by using surveys, data analyses and other methods to collect information about your clients.

You can then use the results of your research to identify the content types that are most efficient for you and your business. This could include everything from blog posts, podcasts, social media posts, and webinars. Once you've decided which formats work best, you can start creating your strategy for content.

A tool for planning content can help you keep on top of marketing goals and ensure that the appropriate people are working on the most relevant projects. It can also increase productivity by allowing teams to stay focused on what's important and staying clear of distractions. CopyPress provides a free Content Analysis Report that you can use right now.

3. Find Your Ideal Platforms

When creating digital content, you need to tailor it to your preferred platform. Instagram users are looking for visually appealing content, while TikTok users enjoy short trendy videos. You can discover your target audience's preferred platforms by conducting some market research.

A well-designed marketing content planner will outline every step needed to transform your ideas into a finished asset. It will outline a plan to help you meet your goals and ensure that everyone in your team is on the same page.

Content planning tools like Monday and Kapost aid you in this. They allow you to create tasks, assign them, collaborate and monitor their progress through one dashboard. Additionally, there are sophisticated tools like Wrike that allow for drop-down menu functionality and provide overall project timelines and an actionable table and a message board. Both of them offer an initial free version, as well as more comprehensive subscriptions if your team requires more advanced features.

4. Find Your Content Types

A content planner is an excellent tool for anyone, whether you're an influencer on your own or as part of a team of marketers within a large corporation. It helps you stay organized and ensures everyone is on the right level. It's an excellent tool for managing content for projects with a longer lead time, such as quarterly or annual campaigns.

A well-designed content plan will assist you in determining the kinds of content that must be created and how they should be executed. This includes determining what is content marketing format your content should be presented in, such as blog posts, infographics, podcasts, case studies, or social media press releases. This should include a timetable of when these pieces are expected to be produced and published.

You should also be monitoring metrics related to your content marketing goals such as engagement and traffic. This will enable you to analyze your results and make adjustments. Using a tool like Ahrefs can help you determine what's working and what's not. It can also provide you with insights into the performance of your competitors.

5. Determine the goals of your content

If you establish clear objectives for your content, it will help your team keep on track to meet their goals. Clear goals will help you meet your goals for content marketing whether it's to boost SEO traffic by enhancing blog posts or to increase retention of customers through the organization of webinars.

A good content planner can help you to define your goals by drawing out the workflow in a way that is organized and allowing collaboration. It can also incorporate tools such as image-generation software, prompts for text-to-image and social management applications to streamline the process.

A content planner for marketing will aid you in identifying your metrics, key performance indicators (KPIs), and other important elements. This will let you monitor your content's effectiveness and make adjustments to improve your campaign. Some examples of metrics that can be measured include bounce rate websites, traffic to websites, social media shares, and newsletter sign-ups. These metrics must be tracked at all stages of the lifecycle of content, including production and publication.

6. Identify Your Resources

A great content strategy is useless without the resources to implement it. When planning, make sure you have enough funds to complete the tasks you've laid out. This could include team or salary payments as well as production costs for web space and materials, and paid marketing tactics.

Once you have a budget, you can assign the responsibility for each task. You could assign different members of your staff to do keyword research, copywriting and editing as well as design. You can also make use of a tool such as Sprout to ease the process of scheduling content across various platforms and channels.

You can connect your social media accounts to the Sprout tool and schedule posts to Twitter, Facebook, Instagram, LinkedIn company pages and Google Business Profiles all from one dashboard. The tools used by Sprout to schedule posts include an image library that makes managing assets and reduces time during the creation process.

7. Identify your Key Performance Indicators

It's important to make your marketing content strategy efforts worthwhile if you're going spend many hours creating content. You can increase your success by analyzing and identifying the right key performance metrics.

For example, a common KPI for content marketers is the number of repeat customers. This metric can be used to determine if your content is converting customers to you and to determine areas for improvement in future campaigns.

In addition, it is important to identify the types of content you'd like to develop account based content marketing on your goals and the audience. This could include posts on social media, blog articles and infographics as well as videos. Once you've identified various formats for your content and formats, you must develop a strategy for each one that includes frequency and distribution. This will help you ensure that your content is being read by the most relevant people at the appropriate times.

8. Find Your Methods for Tracking

A marketing content plan is a useful tool for any company seeking to improve its marketing strategies. It helps you keep the track of your goals, audience, and resources while allowing you to see how efficient your strategy has been over time.

A social media content calendar can help you decide when your posts are scheduled to go live, which helps ensure that your content is released regularly. It also allows you to prepare for holidays or other events that could affect your audience's engagement.

A keyword content strategy is a great tool to improve your SEO strategies. It can help you identify the right keywords for your content, which will increase your search engine rankings and visibility. It will also allow you to evaluate the effectiveness of your keyword content strategy over time.

9. Determine Your Measurements

No matter if you decide to organize your content according to theme or keyword the marketing plan you create should be able to identify the most important metrics for each piece. This will help you understand the extent to which your content has been in order that you can continuously improve it. A cloud-based marketing content planner, such as Optimizely CMP can make it easier to manage collaboration among team members and produce reports that are useful for making future decisions regarding content planning.