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Top 10 Online Shopping Sites in the UK For Clothes

You can shop for everything from designer clothing to pyjamas at one of the UK’s leading department stores. Find brands such as Reformation, Rixo, and Ganni and more, including beauty, homewares, tech, and more.

ASOS offers more than 850 brands across petite, tall, and curve styles. Influencer favourite Oh Polly offers two-piece sets and body-con dresses while the cult favorite Nasty Gal is a vintage-inspired store that focuses on styles. The fast-fashion giant BooHoo offers a variety of affordable womenswear.

ASOS

ASOS was founded in 2000 with the fashion-conscious shopper in their 20s as its primary target market. The company initially raised startup funds by selling cheap replicas of the clothes worn by celebrities such as Sienna Miller and Kate Moss. After a year, Nick Robertson and Susanne Clare decided to focus on clothing because it would bring the best returns.

The ASOS website has a variety of products and sizes including maternity clothing, [Redirect-iFrame] plus-size clothing, accessories, stationary and shoes. The ASOS website also has various trends guides, #AsSeenOnMe, and other content that could inspire. Customers can also add items to a wish list and create private boards to organize their favorite items.

The ASOS mobile app offers an uncluttered shopping experience, including synchronization of saved items and a quick checkout. The app displays information about stock to avoid disappointment when an item is not in stock. This is an excellent example of how retailers can make use of the power of e-commerce to improve customer engagement and build loyalty.

George at ASDA

The brand was established in 1989. George is the Asda's grocery fashion label that sells clothing for men, women, and kids. The brand offers a range of clothing that is priced affordably and ethically sourced. Customers can buy clothing online, at over 500 Asda stores, as well as on the George website.

The collection is inspired by the 'quiet luxe trend and includes pieces made of linen, cotton, and silk blends. The collection includes slouchy suits, printed co-ords, and ribbed separates. Prices start at 12 pounds for a 100% Supima cotton T-shirt and rise up to 77 pounds for complete suits.

As a fast-fashion retailer, ASDA George creates new store planograms and guidelines "generally every six weeks". Visual Retailing's retail-planning software is employed by the company to modernize its planning process and make it more future-proof. This enables it to send briefs and merchandising layouts with unparalleled speed, simplicity, and efficiency. The company also makes use of StyleShoots all-in-one photography Coffee Equipment Cleaning Set, which immediately remove clothing from their backgrounds and are uploaded into the Visual Retailing system for instant use in VM layouts. This helps increase merchandising conformity and ensures that all stores receive the same information.

Debenhams

Debenhams is one of the most storied department stores, and provides a variety of clothing and other items. It has a variety of brands, and also regular sales and discounts. In addition, the company offers various options to help customers find what they're searching for.

The first store opened in London in 1778, initially as a drapers' store. In the following years, it has grown into a huge department chain of stores with a global presence. It is a top retailer of fashion, renowned for its exclusive designer brands and clothing. It has a significant online presence.

While a few Debenhams stores have shut down during the COVID-19 epidemic, it continues to operate online. The company recently sold its brand and website to Boohoo Group for PS55 million. This transaction demonstrates the growing power shift of retailers that are who are weighed down by brick and mortar investments to their more agile online counterparts. This trend is expected continue as sales at physical stores are expected to decrease.

Topshop

Topshop is a retailer of fashion that sells men's and women's clothing as well as accessories. It offers a variety of collections that include Collections and Boutique. The company offers stylist services that suggest clothes based on the individual's style. This is a great option for fashion-conscious people or newbies.

The company's fortunes have taken a turn towards the downwards, and now it looks like the entire Arcadia Group - which includes Dorothy Perkins, Topshop, and Boohoo - could be on the brink of collapse (Yahoo Finance 2012). The company's fortunes took a turn for worse and now it appears that the entire Arcadia Group, which includes Topshop, Dorothy Perkins, and Boohoo -- could be on its way to collapse (Yahoo Finance 2012).

What was the thing that saved Topshop in the past was its unique selling point that it was the closest high-street shopper got to catwalk fashion, but this was what ultimately killed it. Asos and Boohoo began offering the same fashions at lower prices. Shops were closed by the thousands.

Misguided

Missguided, a fashion-focused UK website, sells stylish pieces that are inspired by the style of celebrities. Its website has a feminine theme with pink and white. It also features a variety of female models and clothes on its website. Customers can enjoy free next-day delivery and a discount for students on the website.

The site is geared toward those aged 16-34 and offers an extensive selection of products. The brand is a competitor of Boohoo which is a fashion retailer that also offers trendy clothing for the same audience. The site has bold headings with images of clothing. Boohoo allows customers to sign up to their newsletter and receive emails about new products.

Nitin Pasi founded the company in the year 2000, describing its aesthetic as "Kardashianesque". In 2022, Missguided collapsed into administration and owed millions of dollars to its suppliers. The business was saved by Mike Ashley's Frasers Group which owns House of Fraser, Sports Direct and House of Fraser.

BooHoo

In 2006, the company was founded by Mahmud Kamani and Carol Kane, Boohoo is an online fashion retailer with its headquarters in Manchester. It has customers across more than 100 countries. Its own fashion clothing brand is designed and sourced mostly in the United Kingdom. In addition to its own label, Premium Rotisserie Motor the company also has brands like Pretty Little Thing, Nasty Gal, Miss Pap, and Coast.

The business model of the brand is based on a concept that maximizes profits by selling to a young demographic who seeks out the latest and trendy clothing at a low price. This market segment, which is made up of people under 30 years old, represents a huge market segment worldwide.

Boohoo employees are able to enjoy a variety of benefits, including pension plans and bonus programs. The company focuses on employees' health by providing gyms on site, free healthcare cash plans and mental assistance. The company is also renowned for its dedication to sizing diversity, with detailed clothing size charts that allow shoppers to find the right fit.

Amazon

As the world's largest online retailer Amazon's UK branch offers a wide assortment of shoes, clothing and accessories. You can also purchase groceries, household items, and DIY tools. The site features a variety of international brands and product.

Other e-commerce shops worth checking out are river island for trendy pieces inspired by the catwalk and celebrity style, Mango for affordable yet stylish Spanish clothes that appear a lot more expensive than they are and Lavish Alice, which is a go to for fashion-forward designs which are perfect for dressed up or casual days. The site has names such as Kendall and Kylie Jenner, Gigi Hadid and Eva Longoria as fans of its designs.

John Lewis, a department store chain, is another important place to visit for those who love fashion. Their collection includes a urbania 24" wide vanity range of cosmetics and the latest electricals. They also offer a broad selection of household products including unique tea caddies.