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It’s a breath of fresh air because the model encourages folks to get energetic on Black Friday as a substitute of promoting non-cease procuring. It’s both relevant to the brand (REI sells out of doors & sporting goods) and its target patrons because it centers round their wellness. It will get its clients involved. Folks share their out of doors adventure videos utilizing REI’s branded hashtag, which the company then shares on its social channels. Be aware that the campaign additionally wins hearts because it’s much less about REI’s product and extra about encouraging its prospects to expertise the outdoors. This menu has clearly gotten out of hand with out them realizing, and is certainly something to fix. Your web site could not have this identical problem however there are in all probability different related ones. So the neatest thing to do is grab a pen and paper and begin mapping out an ideal structure to your site. You could possibly additionally use a free visual sitemap creator like this one. It should be relatively straightforward in case you have a small site.

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