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It is much harder now to raise money. We have been able to raise enough cash, our winning of webby awards last year and this year show we can write world class software, the near 1000 accounting partners show traction in the industry as well as customer and revenue growth. RD - Yes. In this coming year. It looks pretty ugly, but I think it's an essential step if you don't want wires flapping about and coming lose when you try putting the thing together (yes, this happened to me. Power cables usually have a higher voltage than control wires at 0.6/1kV and higher. SY cables have a steel wire braid for control applications that require extra mechanical protection. Control cables are applied in automation systems, transport, building, construction, mining, and industry. Reader Question - Hi Rod, are Asian versions(non-English) of your products in the pipeline? Reader Question - when I looked at this I couldn't believe with all the HYPE it doesn't have inventory management - will this come?

RD - The founders, directors and staff have a big stake in the company as you can see in our annual report. SI - How big is your shareholding in Xero and how important to you is it that you and other Xero directors have a financial interest in the company as an added incentive to do better? SI - Was the intention of yourself and the Xero board to build the company up as a brand with the express purpose of selling, along the lines of say 42 Below? Say that costs 500k a month. RD -The challenge with doing our type of business is that we can control costs and product but its very hard in the early days to predict what adoption will be like and therefore what the revenue will be. SI - What are you doing to contain costs considering the current economic environment and the focus by other businesses on this important factor? We serve small, medium and large entities, industries and commercial businesses.

We knew that getting people to change their accounting software would be hard and also the minimum required feature set is large and it would take a while to build all the features the incumbents had. The large companies we are targeting on on completely different business models. RD - I would certainly like Xero to pay dividends eventually but we are still in an investment phase. We wanted to do Xero because we saw the consumer Internet was taking off with lots of innovation yet small businesses were still locked into pretty poor desktop software. However small businesses will pay a reasonable amount of money if you provide value. SI - You seem to have a small band of loyal and devoted users within the software industry, why do you think that is and do you think that will translate into mainstream customers? I think this is because accounting is quite sticky once you commit and by the time we count a customer they have trialled the software and running their business on it.

This is very important because accounting software is very much a word of mouth sale. So we are very often the first accounting system. RD - NZ has been a great first market because we were able to leverage our profile and being listed to create a brand. Throughout his career Rod has maintained a close relationship with Microsoft and was selected as New Zealand's first representative on the prestigious Microsoft Developer Network (MSDN) Regional Director programme, holding the role from 1997 to 2000. Rod achieved Microsoft Most Valuable Professional status for his work in the early days of Active Server Pages. This inability to read discs, I believe, is a common issue typically caused by the laser wearing out (assuming dirt has been ruled out) - surely this can come about more swiftly if using scratched discs as the laser has to do more work to track and focus.

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