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Rolls-Royce Cullinan Keys to a New Generation of Luxury SUVs

Rolls-Royce is known for making high-end cars that are designed to appeal to the wealthy who want to explore the world and drive to sunset in luxury. Cullinan is the first SUV from the company, and its goal is to lure those rich folk away from their Range Rovers and Bentaygas.

Its new architecture and technologies provide iconic design, unbeatable space and usability, as well as unbeatable off-road and on-road capabilities.

Effortless Everywhere

The Rolls-Royce Cullinan is designed for those who view travel as an art form or a way of living. This means it needs to be as simple off-road as it is on a highway. The new SUV from the brand, which is dubbed "the first all-terrain rolls royce replacement key-Royce," brings this possibility to life. Its unique features reflect a heritage that is founded on perfection and mastery.

The Cullinan doesn't just absorb imperfections and bumps -- it completely ignores them. Its supple suspension makes it feel as if the road is a silky rug.

We drove the Cullinan on gravel, mud and on roads that were filled with potholes and other flaws. The car's all-wheel drive system and oversized tires allowed it to take on difficult terrain with confidence. It comes with a low-riding suspension system that lets it traverse over rocks and obstacles without damaging its underside.

The Cullinan is fitted with a range of modern technologies to make owner's journeys less stressful. The SUV features forward-collision alerts with automatic emergency brakes, night-vision cameras, vision assist system to assist you in parking or drive in tight spaces, adaptive cruise control and warnings for lane departure. It also comes with a WiFi hotspot, navigation, and a world-class head-up display.

The Cullinan also comes with the type of solid construction quality that a wealthy person would expect. Each switch, knob, or touchpoint feels as if it's been there for a thousand years. When it's that long it might just need just a little bit of spit to keep working. The cabin is adorned with chrome, wood, and leather -- with the Spirit of Ecstasy looking down on the driver and passengers from its perch high above the dashboard.

While the Cullinan's cabin is packed with the latest technology, it's missing some of the gizmos that younger drivers may desire. It's not equipped with aids for drivers, like semi-autonomous highway and lane-keeping, or the connected gadgets that are becoming common in cars.

The Clasp

A single push and a name like 'Everywhere' by engineers from Rolls-Royce - is all it takes to unleash Cullinan's unparalleled off-road capabilities. This lets the driver fine tune the SUV's self-leveling suspension to absorb every bump and rut while the drive and prop shafts ensure all 850Nm of torque is delivered to the front and rear wheels at precisely the right moment.

Cullinan, the first Rolls-Royce with tailgates and rear doors that open in a similar manner to pickup trucks, is the first Rolls-Royce to have tailgate. It's a design element that gives it a more three-box appearance and increases the SUV's impressive appearance. It also opens up the cargo area, which offers 21 cubic feet of space with the rear seats raised, with the floor being lower than the bottom of the seatbacks to help keep items from sliding around.

The main cabin of the Rolls-Royce Cullinan offers an easier approach to luxury than anything previously seen in a production Rolls-Royce car. The rear passengers, for instance are seated higher than the front passengers, allowing them to have a better view of the world beyond their vehicle. The bench in the rear can be arranged in a variety of ways to suit your needs.

To enhance the practical layout, the rear-view mirrors have been reshaped and toned down in appearance, while the Rolls Royce Cullinan Keys-Royce badge is placed on a smaller pedestal separate from the number plate housing with just a thin strip of gold for decoration. The rear lights are a similar utilitarian look, with two small upright units that house the lights and one strip of jewelry in their central.

Cullinan in addition to the obvious advantages of a more practical layout, is also the most family-friendly Rolls-Royce ever. The rear bench can be set up to accommodate three people. The open-air roof is standard and gives plenty of space to spread out. The Immersive Seating configuration lets drivers enjoy their surroundings in luxury, encased in the finest leather. To enhance this feeling of indulgence, a champagne cooler and whisky decanter could be housed within the central console to allow for easy access during long journeys.

The Rear Passenger Compartment

The Cullinan is a Rolls-Royce that's both like and unlike any before it. It's big, ostentatious and opens up the brand to a new generation of buyers who are willing to take it to places which other luxury SUVs be reluctant to go. Those might include Jackson Hole, Wyoming where the SUV is constructed.

The vertical lines that run across the front doors and across the raised edge of the bonnet, into the metal skid plates, convey a strong, purposeful sense of purpose. This SUV is ready to take on the whole world. In addition, the large wheels and the slim roofline create a distinctively tall stance that communicates a supremely robust character.

Rolls-Royce engineers have created a unique architecture for this vehicle that blends an exquisite interior with unparalleled off-road capabilities and uncompromising luxury. They have created a vehicle that is practical as well as iconic.

People who sit in the rear of the vehicle can take in spectacular views of their surroundings thanks to the vast glazed area of the industry-leading panoramic glass roof. And if they wish to locate their current position on the globe, they can simply zero in on themselves using the rear touchscreen map.

The seat backs in the rear can be folded down. This gives you the storage of a large amount of cargo. A single press allows them to drop effortlessly without compromising the seat cushion. They can also be divided in a 1/3 and 2/3 configuration, increasing the car's utility even more.

Once on their destination the passengers can enter and exit their Rolls-Royce in absolute comfort with legs protected from dirt thanks to a layout that sees both the front and rear coach doors wrap low under the sill. This allows passengers to enter the vehicle without smudging their pants however it also ensures that whatever they're carrying, a Mark Rothko canvas, for example - will be well protected.

After they're inside, passengers can toast their achievements with a whisky from the bottle holder which is tucked behind the front seats. When they're ready to relax, they can settle into the heated and massaged rear seats and utilize the optional neck, shoulder and leg rests.

The Glass Partition

With a base price of $325,000 the Cullinan is the most expensive vehicle that has come out of Rolls-Royce's Goodwood factory over its 114-year history. It's not just the fact that it has all-wheel drive, a button that reads "Off Road," or usable ride height (Rolls-Royce has long-standing overland traditions that go back to T.E. Lawrence's 1914 armoured car). This SUV was designed to be an automobile for families that was meant to be driven and not left in the care of the chauffeur.

It's the first vehicle to feature an interior passenger compartment in the rear that is large enough to hold three passengers comfortably, and still leave room for luggage. It also offers a range of immersive seating options, including massage chairs for the rear and the center console is able to be fitted with a whisky decanter and glasses or a champagne cooler, as well as two Rolls-Royce champagne flutes.

However, it's the Spirit of Ecstasy that really makes this Rolls-Royce in a completely different class with the Range Rovers and Bentaygas that are competing for ultra-rich buyers' attention recently. This hood ornament rises and falls with the Cullinan, letting everyone know that this isn't an ordinary SUV.

I was also impressed with the restraint of the cabin of Rolls-Royce. While some manufacturers are splashing their cabins with ever-deeper layers of technology however, the Cullinan offers a simple and clean display at the top of the central stack that is very similar to traditional gauges.

Box-grain leather is among the most notable changes to the previous Rolls-Royce models. This type of leather can be created by pressing a metal frame into the hide, then followed by lacquering. The result is an inky black finish that's more durable than smooth leather used in other luxury automobiles.

The Cullinan is a sublime car that blends all the attributes that make SUVs so coveted. However, it has some flaws. It's absurd to pay that much money on an SUV even if it is as well-equipped as this one. If you're planning to buy a Cullinan you'll have to sell your artwork or skip the summer in Nice.