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How to Shop Online Shoppers

Online shoppers are more price-conscious than those who shop in physical stores. They compare prices on a variety of websites and choose the one that offers the most value.

Shopping online is also appreciated for its anonymity and privacy. To attract these customers you should consider providing them with free shipping and other discounts. Also, offer informational resources and tips to your products.

1. One-time buyers

One-time customers are the least favorite type of retailer because they make a single purchase, and then never hear from them again. There are many possible reasons for this. Customers may have purchased an item on sale or purchased it during a promotion, or have stopped buying from your brand.

It isn't easy to convert first-time buyers into regular customers unless you're prepared to put in the effort to achieve this. However, the rewards can be substantial - it's been shown that another purchase doubles the chance that a buyer will purchase again.

The first step in converting your one-and-done customers is to identify them. To do this, you must consolidate your customer and transaction data across marketing channels, point of sale, in-store and online purchases, as well as across all brands. This will let you categorize your shoppers who have been shopping for the first time by characteristics that have led them to abandon the brand, and deliver targeted messaging that will motivate customers to return. For example, you could send a welcome email with a discount on their next purchase or invite them to join your loyalty program to get first dibs on future sales.

2. Repeat Customers

The rate of repeat customers is an important metric especially for online stores selling consumables like food and beverages or other disposable items such as cosmetics and cleaning chemicals. These customers are most profitable because they are familiar with the brand and are more likely to purchase additional purchases. They could also be an ideal source of new customers.

It's much cheaper to get repeat customers than to find new ones. Repeat customers can also become brand advocates and to increase sales through their social media channels as well as word-of-mouth recommendations.

They are loyal to brands that provide them a pleasant and convenient experience, for example, websites that are easy to use and clear-cut loyalty programs. They tend to be price-sensitive and value the cost of an item over other factors such as quality, brand loyalty or user reviews. This group of consumers are also hard to convert, because they aren't interested in building an emotional connection with a brand. Instead, they will jump around from one brand to the next, following sales and promotions.

Online retailers should offer incentives to keep customers, such as free samples or bonuses with every purchase. Customers can also accumulate store credit or gift cards, or loyalty points that they can redeem for future purchases. These rewards are especially efficient when they are offered to customers who have made multiple purchases. By identifying the various types of shoppers according to motivation and desire it is possible to tailor your marketing strategy to attract them and increase your conversion rates.

3. Information-gatherers

This kind of buyer spends a lot of time researching the products that they are considering buying. They do this to ensure they make the right decision and aren't wasting their money on something that won't perform. You need to offer an easy and concise description of the product as well as a secure checkout process and a dependable team of customer support.

These customers are known for negotiating prices and seeking the most affordable price. To attract these customers, you need to offer a competitive price on the items they are looking for and provide them with a variety of discounts to choose from. It is also important to provide a clear and easy-to-read loyalty program with the rules set out in advance.

Trend-following shoppers are all about the latest trends and exclusiveness. To convert them, emphasize the unique features and benefits of your products. Also, make sure you offer an easy and speedy checkout process. This will motivate them to keep coming back for more of your offerings and they will be more likely to share their experience with others.

Need-based shoppers are goal-oriented and look for the right product to meet their desires. To convince them to buy from you, you must prove that your product can solve their problems and enhance their quality of life. You can achieve this by investing in high-quality photos and informative content. Also, you should include the option of a search engine on your site and provide an easy and concise description of the product, to help buyers find what is the cheapest online thrift store they're searching for. They don't want sales tricks and won't be converted if they feel they're being in a hurry to purchase your products. They want to be able to compare prices and enjoy the peace of mind that comes with purchasing your product.

4. Window shoppers

Window shoppers browse your products but do not have a specific intent to buy. They may have come across your site by accident, or they could be researching specific products to compare prices and options. They are not your primary target audience for sales, but you can still convert them by making sure you meet their needs.

Many retail stores have stunning displays that are sure to draw the attention of a buyer even if he or does not have a desire to buy. Window shopping is a relaxing activity and can spark creative ideas for future purchases. A shopper may be inclined to record the cost of living room sets to discover the best deals later.

Online window shoppers are harder to convert as opposed to their physical counterparts because the internet doesn't offer the same level of distraction that a busy street corner might. Make your website as simple to use as possible for this type of customer. This means offering the same helpful information that you would find in a brick-and-mortar store, and assisting customers to understand the various options available.

For instance, a buyer might have a question on how to properly take care of the new product, so you should include a simple FAQ page with that information. If you observe that certain products are often saved, but not purchased, then you can make a promotional code that will encourage conversions. This kind of personalization demonstrates that you value your window shoppers' time and help them make the best choices for their needs. This will motivate them to return and become repeat customers.

5. Qualified buyers

These customers are extremely motivated to buy however they require assistance in choosing the right product for them. They are looking for an individual advice from a knowledgeable salesperson, and a closer view of your product. They also prefer a shorter wait for their order to be delivered. Local and specialty stores, from bookstores to automobile dealerships, tend to be the most successful with shoppers who are qualified.

Before going to the store, knowledgeable educated customers typically investigate your store or inventory online review your store, read reviews and look up pricing information. This makes it more important to have large selection in-store, especially for clothing categories where they want to feel and test items.

Offerings such as free gift wrapping or a fast return process can encourage this type of buyer to visit your brick-and-mortar store rather than an online store. These shoppers may also be attracted by in-store promotions, or a member's discount. Add-ons are also a great way to attract this kind of buyer. For example bags that are cute and complements an outfit, or headphones to pair with a smartphone. Promotions that showcase your products as more than just goods could entice this type of shopper as well, such as the honest advice of your staff or feedback from other customers.