• 목록
• 답변
• 글쓰기
• 게시판 리스트 옵션
  • 수정
  • 삭제

The Importance of a Marketing Content Planner

Content planners design a strategy for content creation, publication and distribution. They are also responsible to monitor and evaluate the effectiveness of a strategy.

This kind of content teaches the audience about the company's products and services. It also helps the audience resolve issues and meet their needs.

A marketing content planner is a spreadsheet, or it could be a third-party application. The difference is in the way you use it.

1. Set Your Goals

The famous quote, frequently believed to be the work of Benjamin Franklin although perhaps never heard by him, holds true: "If you fail to plan, you will fail." Structure, workflow efficiency and clear communication are required to transform a strategic vision into a highly efficient content marketing engine.

One of the most important steps to take in this process is determining your goals. Start with the high-level business goals or use the SMART framework to make them more specific and attainable. This is also a great time to review current content goals and make sure they still are in line with the current strategy.

Having a clear understanding of your goals will also help you monitor how well each piece of content performs. This will allow you to determine what is working and what requires improvement, allowing you to make the necessary adjustments and improve your overall performance. This will ensure that you are reaching your goals overall and delivering quality content to your viewers.

2. Identify Your Audience

Knowing your audience will enable you to create content that is relevant, engaging and effective. The best way to do this is by conducting research and identifying the traits of your ideal customer personas. This can be done using surveys, data analyses and other methods to gather data about your clients.

You can then apply the results of your research to identify the types of content that will be the most effective for your company. This could include anything from blog posts and social media posts to webinars and podcasts. Once you've decided on the format that are most efficient, you can start drafting your content plan.

A tool for content planning can assist you in tracking your marketing goals and ensure that the most qualified people are working on the right projects. It can also improve productivity by allowing teams to remain focused on what's important and staying clear of distractions. It's easy to get started by downloading a no-cost Content Analysis Report from CopyPress today.

3. Choose Your Ideal Platforms

When creating digital content, it's important to make it a perfect fit for your preferred platform. Instagram users are looking for visually appealing visuals, while TikTok users enjoy stylish short-form videos. You can find out your target audience's preferred platforms through conducting market research.

A content planner for marketing will help you plan all the steps necessary to transform your ideas and concepts into a completed product. It will provide you with an outline to reach your goals and ensure everyone on your team is on the same page.

A content planning tool such as Monday and Kapost can assist with this by allowing you to create, assign tasks and collaborate with others, and keep track of progress on one dashboard. There are also more advanced tools like Wrike which allow for drop-down menu functionality and provide project timelines, a table of actionable items and a message board. Both come with a no-cost version, and more extensive subscriptions for teams that require more advanced capabilities.

4. Identify Your Content Types

No matter if you're an individual influencer or part of an enterprise marketing team, a planner for content can help you keep track of your ideas and ensures that everyone is on the same page. It's also a great tool to manage content Marketing on Social media for longer time-based projects, such as quarterly or annual campaigns.

A good content plan can aid in identifying the kinds of content that should be created and the best way to get them executed. This includes determining the format of your content, for instance blogposts, infographics or podcasts or case studies, or social media releases. It should also include a timetable to determine when these pieces need to be created and published.

You should also keep track of the metrics that are relevant to your goals for content marketing such as traffic and engagement. This will let you analyze your results and make adjustments. Ahrefs is a fantastic tool to help you determine what works and what is a content marketer doesn't. It can also give you information about the performance of your competitors.

5. Identify Your Content objectives

If you set clear content objectives, it can help your team keep on track to meet their goals. Whether that's increasing SEO traffic by updating blog articles or improving customer retention by hosting webinars, having clear objectives will help you achieve your goals in marketing content.

A good content planner will help you establish your goals through laying out a workflow that is organized and allows collaboration. It can also include tools such as image-generating software, text-to-image instructions or social management software to make the process easier.

A marketing content planner can aid you in identifying your metrics, key performance indicators (KPIs) as well as other important factors. This will let you evaluate the effectiveness of your content and respond accordingly to improve your marketing campaign. Some examples of measurable metrics include bounce rate, website traffic, social media shares, and newsletter sign-ups. These metrics should all be monitored throughout the lifecycle of your content, including production, publication and distribution.

6. Identify Your Resources

If you do not have the resources required to implement your content strategy, it will be useless. While planning, make sure that you have the funds to complete the tasks you've laid out. This can include team or salary payments, production costs including web space, marketing strategies.

Once you have a budget in place, you can assign the responsibilities for each task. You could assign different members of your staff to do keyword research, copywriting and editing, or design. Alternately, Sprout can be used to automate the process of scheduling your content across various platforms.

You can connect your social media accounts to the Sprout tool and schedule posts to Twitter, Facebook, Instagram, LinkedIn company pages and Google Business Profiles all from one dashboard. The scheduling tools offered by Sprout include an image library that can simplify managing assets and reduce time when creating posts.

7. Find your Key Performance Indicators

It's important to ensure that your marketing efforts are worth it if you're spending many hours creating content. You can increase your success by analyzing and tracking the most effective key performance indicators.

As an example for a return customers is a common KPI employed by content marketers. This metric can be used to gauge the effectiveness of your content at converting customers, and it can be used to pinpoint any areas of improvement for future campaigns.

It is also crucial to decide the type of content you'll produce according to your objectives and your target audience. This could include blog posts as well as infographics, videos, and posts on social media. Once you've identified the various types of content, it's crucial to devise a plan that includes the frequency and distribution method for each. This will help you ensure that your content is being noticed by the most relevant people at the appropriate times.

8. Find Your Methods of Tracking

A marketing content planner is an essential tool for any business seeking to improve their marketing efforts. It helps you keep track of your goals, audience and resources while allowing to assess how efficient your strategy is over time.

A social media calendar will help you plan your content and ensure it is released regularly. It also allows you to plan ahead for any holidays or events that may affect the engagement of your followers.

A keyword content strategy is a great tool to optimize your SEO strategies. It can help you find the most relevant keywords for your content, which can increase your search engine rankings and visibility. It will also allow you to determine the effectiveness of your content strategy based on keywords over time.

9. Find Your Measurements

Regardless of whether you choose to organize your content by keywords or themes the marketing plan you create should assist you in identifying the most important metrics for each piece. This will allow you to assess the effectiveness of your content to continue to improve it. A cloud-based marketing planer, like Optimizely CMP can also help team members to work together and produce reports that are useful to make future content decision-making.