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Top 10 Online Shopping Sites in the UK For Clothes

Shop everything from pyjamas to designer clothes at one of the UK's top department stores. Expect to find brands like Reformation, Rixo and Ganni alongside beauty, homeware tech, and much more.

ASOS has 850+ brands in petite, tall and curve ranges. Oh Polly, a favourite of influencers, stocks two-piece dresses and body-con set. Nasty Gal, a well-known brand, focuses on vintage inspired styles. BooHoo, the fast-fashion giant offers affordable womenswear.

ASOS

Founded in 2000, ASOS (which stands for As Seen On Screen) was created with fashion-conscious consumers in their twenties in mind. The company initially raised funds by selling inexpensive copies of fashions worn by celebrities such as Sienna Miller and Kate Moss. After a few years, Nick Robertson and Susanne Clare decided to focus solely on clothing because it would bring the best returns.

The ASOS website offers a wide range of products and sizes that include maternity clothes plus-size clothes, accessories such as shoes and stationary. It also features a range of style guides and #AsSeenOnMe content to give inspiration. Customers can also create private boards and add items to their wish lists.

ASOS's mobile app offers seamless shopping, with saved items sync and a quick checkout. Its app displays stock information to avoid disappointment when an item is out of stock. This is a great example of how retailers can utilize e-commerce to improve customer engagement and build brand loyalty.

George at ASDA

George, Asda's fashion label, was founded in 1989. It offers clothing for women, men, and children. George offers a range of affordable and ethically sourced clothing. Customers can shop online, at more than 500 Asda stores, and also on the George website.

The collection is inspired by the 'quiet' trend and features pieces made from cotton, linen, and silk blends. The line includes slouchy suiting and ribbed knit separates and printed co-ords. Prices start at 12 pounds for a 100% Supima cotton T-shirt and rise up to 77 pounds for complete suits.

As a retailer that sells fast-fashion, ASDA George creates new store planograms and guidelines "generally every six weeks". Visual Retailing's retail-planning software is used by the company to modernise its planning process and make it more future-proof. It can now send visual merchandising design and briefs at a rate that is unprecedented, efficiency, built-in wifi dash camera and simplicity. StyleShoots, a multi-purpose Studio Photography Kit machine, takes garments off the background and then uploads them to Visual Retailing for immediate use in VM Layouts. This helps increase merchandising conformity and ensures that all stores get the identical information.

Debenhams

Debenhams is one of the most storied department store chains that has a broad selection of clothes and other products. It offers a wide range of brands, and offers regular discounts and sales. In addition, the company offers a variety of options to help customers find what they're searching for.

The retailer started in London in 1778, initially as a drapers' shop. Over the years it has evolved into a huge chain of department stores with an international presence. It is a renowned fashion retailer that is known for its exclusive brands and designer clothes. It also has a large online presence.

While some Debenhams stores have shut down during the COVID-19 pandemic, the company has continued to operate online. Boohoo Group purchased the company's website and brand for the sum of P55 million. This acquisition demonstrates the growing power shift away from bricks and mortar stores to more agile online counterparts. This trend is expected continue as sales at physical stores continue to fall.

Topshop

Topshop is an online fashion store. It sells clothes for women and men, as well as accessories. It has a variety of lines, including Collections and Boutique. The company also provides a styling service that will recommend clothes according to the person's personal style and preferences. This is a great feature for fashion-conscious or people who are unsure.

In the past, a visit to the London's Oxford Street was a teenage girl's pilgrimage similar to visiting Lourdes which was the most famous store's awe-inspiring interior stuffed with makeup, shoes and clothes to peruse as you navigated its escalators with mirrors to the beat of pounding house music. The company's fortunes turned to the negative and it appears that the entire Arcadia Group - including Topshop, Dorothy Perkins, and Boohoo -- could be on its way to collapse (Yahoo Finance 2012).

The most distinctive selling point of Topshop was that it was the closest a high-street shopper could be to catwalk fashion. However, this was the reason it went under. When Asos and Boohoo began offering the same fashions at lower prices, consumers quit visiting the stores in a flurry.

Unintentionally

Missguided, a UK-based fashion website, sells stylish pieces inspired by the fashion of celebrities. Its website has a feminine theme, with white and pink. On its website, it showcases a variety of models and clothing products for women. Customers can avail free next-day shipping and a student discount on the website.

The site has a broad range of products and is targeted at 16-34 year olds. The brand is a rival of Boohoo - a fashion retailer who also sells trendy clothes for the same market. Its website displays large headings and pictures of clothes products. Boohoo allows users to sign up to their newsletter and receive updates on new products.

The company was established by Nitin Passi, who described the aesthetic of the brand as "Kardashianesque". In 2022, Missguided collapsed into administration and owed millions of dollars to its suppliers. However, the company was saved by Mike Ashley's Frasers Group, which owns House of Fraser and Sports Direct.

BooHoo

Boohoo is an online retailer of high-end fashions based in Manchester, was founded in 2006 by Mahmud Kane and Carol Kane. It has customers across more than 100 countries. Its own fashion label is developed and produced in the United Kingdom. In addition to its own label the company also has brands such as Pretty Little Thing, Nasty Gal, Miss Pap, and Coast.

The business model of the brand is based on a model that maximizes profits by catering to a young demographic who seeks out the latest and trendy clothes at a reasonable price. This segment, which is comprised of those under 30 years old, represents a massive market segment globally.

Boohoo employees have access to a range of benefits, including pension plans and bonus schemes. The company also prioritizes employee wellness with onsite gyms and free healthcare cash plans, and mental health services. The company is also known for its commitment to size diversity with precise size charts that help shoppers find the perfect fit.

Amazon

As the world's biggest online store, Amazon's UK branch offers a wide selection of clothing, shoes and other accessories. You can also buy food items, household products and DIY tools. The site also has a wide range of international brands and products.

Other online stores worth checking out include river island for trend led pieces inspired by the catwalk and celebrity style, Mango for affordable yet stylish Spanish clothes that appear much more expensive than they are and Lavish Alice which is a go to for couture inspired designs that can be worn dressed up or dressed down days. The site has names like Kendall and Kylie Jenner, Gigi Hadid and Eva Longoria as fans of its looks.

Department store chain John Lewis is another must-visit for fashion-conscious shoppers, given that their collection spans across all major categories including cosmetics and cutting edge electricals. They also offer a broad range of household items like unique tea caddies.