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Top 10 Online Shopping Sites in the UK For Clothes

Shop everything from pyjamas to designer fashion at one of the UK's leading department stores. Expect to find brands such as Reformation, Rixo and Ganni alongside beauty, homeware, tech and many more.

ASOS offers 850+ brands in tall, petite and curvaceous ranges. Popular with the masses, Oh Polly stocks two-piece sets and body-con dresses, while the cult-favourite Nasty Gal focuses on vintage-inspired styles. The fast-fashion giant BooHoo offers a selection of affordable womenswear.

ASOS

ASOS was founded in 2000, with the trendy shopper in their twenties as its main target market. The company was able to raise funds to start its business by selling low-cost replicas of popular clothes, such as the ones worn by Kate Moss and Sienna Miller. After a year, Nick Robertson and Susanne Clare decided to focus on clothing since it would provide the highest returns.

The ASOS website offers a wide range of products and sizes that include maternity clothes plus-size clothes, accessories including shoes and stationary. It also features a range of fashion guides and #AsSeenOnMe posts to provide inspiration. Customers can also create private boards and add items to their wish lists.

The mobile app of ASOS offers seamless shopping, with saved items sync and a speedy checkout. Its app also displays the status of stock, which helps keep customers from disappointment when items are not in stock. This is a great illustration of how retailers can use the power of e-commerce to improve customer engagement and increase loyalty.

George at ASDA

Established in 1989, George is the Asda's grocery fashion brand that offers clothing for men, women, and kids. George offers a range of reasonably priced and ethically sourced clothing. Customers can shop online, in over 500 Asda stores, and on the George Website.

The new collection is a part of the 'quiet luxury' trend, featuring pieces made from silk, cotton, and linen blends. The collection includes slouchy suits, ribbed separates and printed co-ords. Prices start at 12 pounds for a 100% Supima cotton T-shirt, and go up to 77 pounds for complete suits.

ASDA George, a fast fashion retailer, develops new store plans and directives "generally every six weeks". The company uses Visual Retailing's software for retail planning to modernise and future-proof its planning process. This enables it to provide briefs and visual layouts for merchandising with unbeatable speed and simplicity. It also increases efficiency. StyleShoots is a multi-purpose photo machine, Vimeo.Com removes clothing from the background and uploads them to Visual Retailing for immediate use in VM Layouts. This increases the merchandising uniformity and ensures that all stores are provided with the identical information.

Debenhams

Debenhams is one of the oldest department stores, offers various clothing items and other products. It has a variety of brands, and there are regular sales and discounts. In addition, the company offers various services to help customers locate what they're searching for.

The first store opened in 1778 as a draper's shop in London. Through the years, it has grown into a large department store chain with global reach. It is a major retailer of fashion, renowned for its exclusive designer brands and clothes. It also has an extensive online presence.

While some Debenhams stores have closed during the COVID-19 pandemic, the company continues to operate online. Boohoo Group purchased the company's brand and websites for PS55million. The acquisition highlights the increasing power shift away from bricks and mortar retailers to their more agile online counterparts. This trend is expected to continue as sales in physical stores are expected to decrease.

Topshop

Topshop is a fashion store that sells women's and men's clothing as well as accessories. It has several different lines that include Collections and Boutique. The company offers an option to style services that suggest clothes based on the individual's style. This is a fantastic feature for fashion-conscious or people who are unsure.

The company's fortunes have taken a turn towards the downwards and it now appears like the entire Arcadia group - which includes Dorothy Perkins, Topshop, and Boohoo - could be on the brink of collapse (Yahoo Finance 2012). The company's fortunes turned towards the downwards and it appears that the entire Arcadia Group - including Topshop, Dorothy Perkins, and Boohoo may be on its way to collapse (Yahoo Finance, 2012).

Topshop's unique selling point was that it was the closest high-street customer could be To Go Containers For Restaurant catwalk style. But this was the reason it went under. When Asos and Boohoo began offering the same fashions at a lower price, shoppers stopped visiting the shops in masses.

Unintentionally

Missguided, a British-based fashion website, sells fashionable pieces inspired by the fashion of celebrities. Its website is feminine and has a a pink and white theme. It also features different female models and clothing items on its webpage. The site offers free next-day delivery and a student discount for customers.

The site is geared toward those aged 16-34 and offers many products. The brand is a rival of Boohoo, a fashion retailer that also sells trendy clothes for the same audience. The website is adorned with bold headings and includes pictures of clothing products. Boohoo also allows users to join their newsletter and get emails about new products.

The company was founded by Nitin Passi, who described the aesthetic of the brand as "Kardashianesque". In 2022, Missguided collapsed into administration and owed millions of dollars to its suppliers. But the business was rescued by Mike Ashley's Frasers Group, which owns House of Fraser and Sports Direct.

BooHoo

In 2006, the company was founded by Mahmud Kamani and Carol Kane, Boohoo is an online fast-fashion retailer based in Manchester. It has customers in more than 100 countries. Its own line of fashion clothes is designed and made mostly from the United Kingdom. The company also carries other brands, like Pretty Little Thing and Miss Pap.

The business model of the brand is built on maximising profits by selling to young people who are in search of trendy and new clothes at affordable prices. This demographic, which consists of those under 30 years old is a huge market segment in the world.

Boohoo employees are able to enjoy a variety of benefits, including pension plans and bonus plans. The company prioritizes employee health with gyms on-site, free healthcare cash plans and mental assistance. The company is also well-known for its dedication to sizing diversity and has detailed size charts enabling shoppers to find the perfect size.

Amazon

As the world's biggest online retailer, Amazon's UK branch offers a wide selection of clothing, shoes and other accessories. You can also buy food items, household goods and tools for DIY. The site also has a wide range of international brands and products.

Other online stores worth checking out include River Island for fashion-led pieces that are inspired by the catwalk and the fashion of celebrities, Mango for affordable yet stylish Spanish clothes that appear like a lot higher priced than they actually are and Lavish Alice which is a go to for couture inspired designs which are perfect for dressed up or dressed down days. The site is populated with names like Kendall and Kylie Jenner, Gigi Hadid and Eva Longoria as fans of its looks.

Department chain store John Lewis is another must-visit for fashion lovers, given that their collections span all major categories including cosmetics and cutting edge electricals. They also offer a broad selection of household products including unique tea caddies.