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Top 10 Online Shopping Sites in the UK For Clothes

Shop everything from pyjamas to designer fashion at one of the UK's most renowned department stores. Find brands like Reformation, Rixo, and Ganni as well as beauty, homewares, tech, and more.

ASOS has 850+ brands across petite, tall and curvaceous ranges. Popular with the masses, Oh Polly offers two-piece sets and body-con dresses, while the cult favorite Nasty Gal focuses on vintage-inspired styles. Fast-fashion behemoth BooHoo offers a selection of womenswear that is affordable.

ASOS

ASOS was founded in 2000, with the fashion-conscious shopper in their 20s as its primary target market. The company raised money to start its business by selling low-cost replicas of famous fashions such as the ones worn by Kate Moss and Sienna Miller. But a year later, the founders Nick Robertson and Susanne Clarke decided to focus exclusively on clothing as it would yield the highest returns.

The ASOS website has a wide selection of sizes and products, including maternity and plus size clothes accessories, shoes, and stationary. The ASOS website also offers various trend guides, #AsSeenOnMe and other content that will encourage. Customers can also add items to their wish list and create private boards to keep track of their favorites.

The ASOS mobile app provides seamless shopping that includes the synchronization of items saved and a quick checkout. Its app displays stock information to help prevent disappointment when an item is out of stock. This feature is a great example of how retailers can make use of e-commerce technology to improve customer engagement and increase brand loyalty.

George at ASDA

Founded in 1989, George is Asda's supermarket fashion label that sells clothing for men, women and children. The brand offers a variety of reasonably priced and ethically sourced clothing. Customers can purchase clothing online, in over 500 Asda shops, and on the George website.

The collection is influenced by the 'quiet luxe trend and includes pieces made from linen, cotton and silk blends. The collection includes slouchy suit, ribbed separates and printed co-ords. Prices start at 12 pounds for a 100% Supima cotton T-shirt and rise up to 77 pounds for the full suits.

ASDA George, a fast fashion retailer, creates new store plans and instructions "generally once every six weeks". The company uses Visual Retailing's software for retail planning to modernise and future-proof its planning process. It can now create visual merchandising layouts and briefs with unprecedented speed efficiency, efficacy, and simplicity. StyleShoots, a multi-purpose photography machine, takes garments off the background and uploads them to Visual Retailing for immediate use in VM Layouts. This aids in enhancing the compliance of merchandising and ensure that all its stores have the identical information.

Debenhams

Debenhams is one of the most storied UK department stores, offers a variety of clothing and other products. It also features a great assortment of brands, and offers regular sales and discounts. Additionally the company provides a variety of options to help customers find what they're searching for.

The retailer started in London in 1778, as a drapers' store. Through the years, it expanded into a major department chain of stores with a global presence. It is a major retailer of fashion, known Side Table For Eco-Conscious Home its exclusive designer brands and clothes. It also has a large online presence.

While some Debenhams stores have shut down during the COVID-19 pandemic, the company has continued to operate online. Boohoo Group purchased the company's websites and brand for a sum of PS55 million. This acquisition demonstrates the growing power shift away from bricks and mortar stores to more agile online counterparts. This trend is expected to continue as physical store sales continue to fall.

Topshop

Topshop is an online fashion retailer. It offers clothing for both genders, as well as accessories. It has several different lines, including Collections and Boutique. The company offers an option to style services that suggest clothing based on the individual's style. This is a fantastic feature for fashion novices or people who are unsure.

In the past, a visit to London's Oxford Street was a teenage girl's pilgrimage similar to visiting Lourdes which was the most famous store's spacious interior filled with makeup, shoes and clothes to discover as you walked its labyrinth of mirrored escalators to the beat of pounding house music. The company's fortunes took a turn towards the downwards and it appears that the entire Arcadia Group, which includes Topshop, Dorothy Perkins, and Boohoo -- could be headed towards collapse (Yahoo Finance, 2012).

The unique selling point of Topshop was that it was the closest high-street shopper could get to catwalk style. But this is what killed it. Asos and Boohoo began offering the same trend-setting styles at a cheaper price. Shops were shut down by the thousands.

Unintentionally

Missguided is a UK fashion website that sells trendy pieces inspired by the style of celebrities. Its website is feminine in theme that features white and pink. It also features a variety of female models and clothing items on its site. Customers can avail free next-day shipping and a student discount on the site.

The site has a broad range of products and is targeted towards 16-34 year olds. The brand is a competitor of Boohoo, a retailer of fashion who also sells trendy clothes for the same market. The site has bold headings that include images of clothing. Boohoo allows customers to sign up to their newsletter and receive emails about new products.

Nitin Pasi was the founder of the company, describing the aesthetic as "Kardashianesque". In 2022, Missguided went into administration, with millions of dollars owed to its suppliers. However, the business was saved by Mike Ashley's Frasers Group, which owns House of Fraser and Sports Direct.

BooHoo

Founded in 2006 by Mahmud Kamani and Carol Kane, Boohoo is an online fashion retailer with its headquarters in Manchester. It has customers across more than 100 countries. Its own brand of fashion clothes is designed and made mostly in the United Kingdom. The company also carries other brands, such as Pretty Little Thing and Miss Pap.

The brand's business model is based on a concept that maximizes profits by selling to a younger audience who seeks out the latest and trendy clothing at a bargain. This market segment, comprised of those who are less than 30 years old, is a large market segment across the globe.

Boohoo employees enjoy a variety of benefits, including pension plans and bonus schemes. The company is committed to employee health with gyms on-site and free health cash plans and Eco-Friendly Light Switch (visit Vimeo here >>) mental support. The company is renowned for its dedication to ensuring that sizes are inclusive. It provides detailed size charts for clothing to aid shoppers in finding the perfect fit.

Amazon

As the world's biggest online retailer Amazon's UK branch offers a vast range of clothes, shoes and other accessories. You can also buy groceries, household items, and tools for DIY. The site offers a wide range of international brands and product.

Check out River Island for stylish pieces inspired by the style of celebrities and catwalks, Mango for affordable but stylish Spanish clothes and Lavish Alison for couture inspired designs. These are perfect for dressing up or down. The site has names like Kendall and Kylie Jenner, Gigi Hadid and Eva Longoria as fans of its looks.

Department store chain John Lewis is another must-visit for fashion lovers, given that their collection spans across all major categories including electronic products and cosmetics that are cutting-edge. They also stock a wide range of household items like unique tea caddies.