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Online Shopping Figures For the UK

The market for online retailers has grown exponentially since its inception. This is evident especially in the UK, where ecommerce represents 20% of retail sales.

Many people shop online to research brands before purchasing and 45% of them prefer to "buy online, then pick up in stores". This is a fascinating shift in consumer behaviour that bricks-and-mortar stores should be aware of.

1. Online retail sales in the UK

It's not a secret that sales on retail websites have increased significantly in the UK in recent years. According to the 2023 statistics, the B2C online market is predicted to reach $120 billion by the end of the year. This is because of shifting consumer habits and the widespread adoption by retailers of digital transformation technologies. Bricks and mortar shops are gaining popularity as shoppers increasingly shop online.

With this in mind, it's essential for both pureplay and omni channel retailers to know what motivates customers to purchase online. We've put together retail sales figures and stats that are both eye-opening and informative to assist you.

Fashion is the most sought-after retail industry in the UK, accounting for 28 percent of all e-commerce sales. This is likely due to a greater variety of items that are available and the convenience of being able to try on clothes without having to leave your home. Electronics comes in second, with 16% of all e-commerce sales. This is due to the constant demand for new gadgets as well as the desire to stay current with the latest technology. Hobbies and Online Shopping figures uk leisure products are also a favorite purchase online, with 15% of all online sales.

When asked why they shop online, 57% cited convenience. This is followed by 48% who cited price comparison, and 37% who indicated they were looking for special discounts or offers. These results indicate that UK consumers are less influenced by price than their European counterparts, and are more focused upon convenience and a broad product selection.

2. Online shopping in the UK

Shopping online is a common part of life for many UK residents. Nearly half of UK residents aged 65 or older have made a purchase online in the past year. Shoppers can pick from a wide range of payment options, and choose when and how to buy clothes online from uk they want their purchases delivered.

Convenience, price and availability are among the top reasons why customers shop online. In fact, 57% cite convenience as their primary reason for purchasing online. Additionally, 48% of them cited lower prices and 37% said they have a wider choice of options.

UK consumers are also becoming more eco conscious with regards to their online shopping habits. 79% of UK customers recycle boxes and other packaging materials from their online purchases. They might even take action if feel their deliveries are not being packaged in environmentally friendly ways.

In addition to reducing their impact on the environment, some consumers are also trying to make their shopping experience more personal. For instance, 35 percent of UK customers have purchased clothing, footwear, or accessories from a retailer with their measurements on file. This allows them to avoid the return process and obtain what they want faster.

It is interesting to note that UK shoppers have been reported to be more willing than ever to wait for online orders. This could be due to the fact that UK consumers are more accustomed to the slower delivery time and know the length of time it takes to receive an item in the mail.

3. Online shopping in the UK according to the age group

Shopping online in the UK is a favorite pastime for a lot of people. Clothes and accessories are the most popular items, followed by groceries, and media such as movies and music. Online shopping is also very popular in the UK during the annual Black Friday and Christmas sales. These events are extremely convenient for shoppers. It is also simple to compare prices and items online when making these types of purchases.

It is important to note that online shopping figures uk shoppers are diverse, which is why it is crucial for e-commerce businesses to understand the demographics their customers are seeking when they purchase products. It is also crucial to understand how much time each type of consumer spends online. The younger generation, for instance is more likely to use mobile devices to shop than other groups. This is due to the fact that the younger generation is less time-conscious and will make use of multiple devices to complete online tasks.

The older generation tends to be more sceptical about their buying habits and less influenced by online advertisements. They also tend to go to stores in the high street to look at and feel items before making an purchase. But this doesn't mean they will not buy online due to the convenience and ease of online shopping is very appealing to them.

Another interesting factor to consider when it comes to online shopping is that older generation is more likely to anticipate and demand free delivery on all of their purchases. They are also more likely to drop carts when shipping costs appear excessive. In addition 61% of people over 55 say they'll add more items to their cart to get to the free delivery threshold.

4. Online shopping in the UK according to gender

Women and men in the UK are equally likely to purchase goods online. However, women are more likely to make big purchases, such as electrical appliances or furniture, than men. Both groups are more likely to purchase clothing, home and garden products, consumer electronics, and cosmetics and health products.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research 70% of shoppers were affected by the response of retailers to the COVID-19 outbreak. 69% of those consumers searched for brands that were supportive and worked closely with their local community.

Shoes and clothing are among the most requested items for online shopping in the UK. In fact, a whopping 62 percent of female British cheap online electronics shopping uk shoppers bought these items in 2020. However the online sales don't just apply to clothing, with a variety of other items available, such as kitchenware, jewellery, and sports items.

Online shopping is becoming increasingly popular to find most affordable deals. Some experts estimate that by 2024 the sales from e-commerce could be almost one third of retail sales.

Some retailers are struggling with the growth of online shopping while others are flourishing. Online sales are increasing in health and wellness gardening, home and garden and consumer electronics.

In the future, online shopping for these products is expected to continue to grow. With the number of people having access to the internet continuing to increase, it is anticipated that more people will turn to online shopping in the future. With the growing popularity of this method of shopping, it is crucial for retailers to ensure that their websites are optimized for mobile devices and provide a simple and secure checkout process.

5. Online shopping in the UK by region

The UK is among the top European ecommerce markets. The customers are influenced by convenience, price and a wide range of products when they shop online. These factors make it a great location for retailers looking to invest in their web presence and provide seamless shopping.

In the COVID-19 pandemic online sales grew significantly because consumers were looking for secure and convenient alternatives to store purchases. This trend has continued post-pandemic, as consumers continue to use online shopping as an attractive alternative.

Online shopping is a significant component of the UK retail industry There are estimates that it could account for a third of all retail sales by 2024. This growth is fueled by increasing consumer adoption of ecommerce and technological advancements.

In the UK, 57% of shoppers who shop online cite convenience as the main reason they shop online. This is closely followed by 48% who highlight that it is easier to find deals and special offers as well as 37% of shoppers say there's a greater variety of merchandise available online. In Europe more than half of shoppers mention lower prices as a key reason for them to buy online.

The online shoppers are also keen to test new products and brands. Almost 25% of online shoppers have bought items they have never bought in a store previously, and a majority are eager to try new items when purchasing from the marketplaces like Amazon. UK shoppers are in love with the buy now, pay later checkouts. 29 percent of buyers who shop online have made use of this method in the past year.

Additionally, a strong online return policy is a vital aspect of the online shopping landscape for the UK. The majority of online shoppers (59%) check a retailer's return policy before buying, and nearly half expect the retailer to arrange and pay for return shipping.