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Top 10 Online Shopping Sites in the UK For Clothes

You can shop for everything from designer clothing to pyjamas in one of the UK’s leading department stores. Shop for fire extinguisher Clamp mount brands such as Reformation, Rixo, and Ganni, along with beauty and homewares, tech and much more.

ASOS offers 850+ brands across petite, tall and curvaceous ranges. Popular with the masses, Oh Polly sells two-piece sets and body-con dresses while the cult-favourite Nasty Gal focuses on vintage-inspired styles. BooHoo is a fast-fashion giant offers womenswear at a reasonable price.

ASOS

ASOS was founded in 2000 with the fashion-conscious shopper in their 20s as its target audience. The company raised funds for its initial startup by selling low-cost replicas of popular styles, like the ones worn by Kate Moss and Sienna Miller. However, a year later the founders Nick Robertson and Susanne Clarke decided to focus exclusively on clothing, as it would yield the highest returns.

The ASOS website offers a broad range of sizes and products, including maternity and plus size clothes, accessories, shoes, and stationary. The ASOS website also provides various fashion guides, #AsSeenOnMe and other content that can help inspire. Customers can also create private boards and add items to their wish lists.

The mobile app of ASOS offers seamless shopping, with saved items synchronized and a speedy checkout. The app also displays stock information, which helps prevent disappointment when items are out of availability. This feature is a great illustration of how retailers can make use of e-commerce technology to improve customer engagement and build brand loyalty.

George at ASDA

George, Asda's fashion label was established in 1989. It has clothes for women, men, and children. The brand offers a range of clothing that is priced affordably and ethically procured. Customers can shop online, in over 500 Asda shops, as well as on the George website.

The new collection is a part of the 'quiet luxury' style, with pieces crafted from silk, cotton, and linen blends. The collection includes slouchy suit, printed co-ords, and ribbed separates. Prices start at 12 pounds (for a 100% Supima Cotton T-shirt) and can go up to around 77 pounds (for full suits).

As a fast-fashion store, ASDA George creates new store planograms and guidelines "generally every six weeks". Visual Retailing's software for planning retail is used by the company to modernize its planning process and make it future-proof. It is now able to send visual merchandising designs and briefs with unbeatable speed efficiency, speed, and ease. StyleShoots is a multi-purpose photography machine, takes garments off the background and then uploads them into Visual Retailing for immediate use in VM Layouts. This improves merchandising consistency and ensures that all stores get the same information.

Debenhams

Debenhams, one of the most storied UK department store chains, has a variety of clothing and other items. It has a broad selection of brands, and also regular discounts and sales. The company also offers various services to help customers locate the products they are seeking.

The first store opened in 1778 as a draper's business in London. Over the years, it expanded into a major department store chain with a worldwide presence. It is a major retailer of fashion, known for its exclusive designer brands and clothing. It also has an extensive online presence.

While a few Debenhams stores have closed due to the COVID-19 epidemic, it has continued to operate online. Boohoo Group purchased the company's websites and brand for a sum of the sum of P55 million. This transaction demonstrates the growing power shift of retailers that are who are weighed down by brick and mortar investments to their more agile online counterparts. This trend is expected to continue as the number of customers is declining in physical stores.

Topshop

Topshop is an online fashion store. It offers clothing for both genders and accessories. It offers different lines including Collections, Boutique and Style. The company also provides stylist services that suggest clothes in accordance with the user's personality and preferences. This is a fantastic feature for fashion-conscious or those who aren't sure.

The company's fortunes have taken a turn for the worse and it now appears like the entire Arcadia group - including Dorothy Perkins, Topshop, and Boohoo - may be in danger of crashing (Yahoo Finance 2012). The business's fortunes changed towards the downwards and it appears that the entire Arcadia Group, which includes Topshop, Dorothy Perkins, and Boohoo -- could be heading towards collapse (Yahoo Finance 2012).

What saved Topshop in the past was its unique selling point that it was the closest shopper on the high street got to catwalk fashion, but this was the reason it was ultimately sunk. When Asos and Boohoo began offering the same fashions at lower prices, consumers quit visiting the stores in a flurry.

Misguided

Missguided, a fashion-focused UK website, sells fashionable pieces that are inspired by the style of celebrities. Its website is feminine with the theme of white and pink. It also showcases female models and clothes on its website. The site provides free next-day delivery and a student discount for customers.

The site has a wide variety of merchandise and is targeted towards 16-34 year olds. The brand is a competitor of Boohoo - a fashion retailer who also sells trendy clothes to the same target audience. The site features bold headings with images of clothing. Boohoo also allows users to join their newsletter and get emails about new products.

The company was founded by Nitin Passi who described the style of the brand as "Kardashianesque". In 2022, Missguided collapsed into administration and owed millions of dollars to its suppliers. The company was saved by Mike Ashley’s Frasers Group which owns House of Fraser, Sports Direct and House of Fraser.

BooHoo

Boohoo is an online retailer of fashion-forward fashion, based in Manchester was founded in 2006 by Mahmud Kane and Carol Kane. It has customers across more than 100 countries. Its own brand of fashionable clothes is designed and made mostly in the United Kingdom. The company also sells other brands, such as Pretty Little Thing and Miss Pap.

The brand's business model is based on a strategy that maximizes profits by selling to a younger demographic who seeks out the latest and trendy clothing at a low price. This segment, which is comprised of those who are younger than the age of 30 is a significant market segment globally.

Boohoo's employees are offered a range of benefits that include competitive bonus programs and long-term financial security via pension plans. The company is committed to employee health through gyms on-site and free health cash plans and mental assistance. The company is known for its commitment to size-inclusivity. It offers detailed clothing Women's Black Sandals Size 8.5 charts to help shoppers find the right fit.

Amazon

Amazon UK is the largest online store in the world. It offers a wide assortment of footwear, clothing and accessories. You can also buy groceries, household items and DIY tools. The site also has a variety of international brands and products.

Other e-commerce shops worth a look include river island for trend led pieces inspired by the catwalk and the fashion of celebrities, Mango for affordable yet stylish Spanish clothes that look much more expensive than they are as well as Lavish Alice, which is a go to for couture inspired designs which are perfect for dressed up or dressed down days. Kendall and Kylie Jenner as well as Gigi Hadid, Eva Longoria and others are avid fans of the shop's designs.

Department chain store John Lewis is another must-visit for fashion-conscious shoppers, given that their collections span every major category, including electronics and fashion-forward cosmetics. They also stock a wide assortment of household items including unique tea caddies.