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Top 10 Online Shopping Sites in the UK For Clothes

You can shop for everything from designer clothing to pyjamas at one of the most renowned department stores in the UK. Find brands like Reformation, Rixo, and Ganni as well as beauty, homewares, tech, and much more.

ASOS offers 850+ brands in petite, tall and curvaceous ranges. Oh Polly, a favourite of celebs, offers two-piece dresses and body-con set. Nasty Gal, a cult favourite brand focuses on vintage-inspired styles. The fast-fashion giant BooHoo offers a range of womenswear that is affordable.

ASOS

Founded in 2000, ASOS (which stands for As Seen On Screen) was designed with fashion-conscious consumers in their twenties in mind. The company initially raised startup funds through the sale of cheap replicas of the clothes worn by celebrities such as Sienna Miller and Kate Moss. After a year, Nick Robertson and Susanne Clare decided to concentrate on clothing because it would bring the best returns.

The ASOS website offers a wide range of products and sizes that include maternity clothes plus-size clothes, accessories such as stationary and shoes. It also offers a variety of style guides and #AsSeenOnMe content to inspire. Customers can also add items to their wish list and create private boards to organize their favorite items.

The ASOS mobile app offers seamless shopping with the synchronization of items saved and a quick checkout. The app displays information about stock to avoid disappointment when an item is out of stock. This is an excellent example of how retailers could make use of e-commerce technology to improve customer engagement and increase brand loyalty.

George at ASDA

George, Asda's fashion brand was established in 1989. It has clothing for women, men and children. The brand offers a variety of reasonably priced and ethically sourced clothing. Customers can purchase clothing on the internet, in over 500 Asda stores, and on the George website.

The new collection is a part of the 'quiet luxury' trend, featuring pieces made from silk, cotton and linen blends. The line features slouchy suiting, ribbed knit separates, and printed co-ords. Prices start at 12 pounds for a 100 percent Supima cotton T-shirt and rise up to 77 pounds for the full suits.

As a retailer that sells fast-fashion, ASDA George creates new store planograms and instructions "generally every six weeks". Visual Retailing's software for planning retail is employed by the company to improve its planning process and ensure it is future-proof. It is now able to send visual merchandising design and briefs with unbeatable speed efficiency, efficacy, and simplicity. StyleShoots is a multi-purpose photography machine, takes garments off the background and uploads them to Visual Retailing for immediate use in VM Layouts. This can help increase merchandising compliance and ensure that all of its stores have the same information.

Debenhams

Debenhams is one of the oldest department store chains that provides a variety of clothes and other products. It also features a great selection of brands and has regular sales and discounts. Additionally, the company offers various services to help customers find what they're seeking.

The retailer began operations in 1778 as a draper's shop in London. Through the years, it has grown into a large department store chain with a global presence. It is a leading fashion retailer, known for its exclusive brands and designer clothes. It also has an extensive online presence.

Debenhams continues to run its online business despite some stores closing during the COVID-19 pandemic. Boohoo Group purchased the company's brand and websites for PS55million. The deal highlights the increasing power shift of retailers that are burdened by brick-and-mortar investment to their more nimble online counterparts. This trend is likely to continue as the number of customers decreases in physical stores.

Topshop

Topshop is a fashion store that sells men's and women's clothes, as well as F-250 Interior Accessories. It offers a variety of lines that include Collections and Boutique. The company also provides an option to stylists that suggest clothes in accordance with the user's personal style and preferences. This is a fantastic feature for fashion novices or people who are unsure.

The company's fortunes have taken a turn for the worse and now it appears like the entire Arcadia group - including Topshop, Dorothy Perkins, and Boohoo - may be on the verge of crashing (Yahoo Finance 2012). However the company's fortunes have shifted to the negative, and now it looks like the whole Arcadia group that includes Topshop, Dorothy Perkins and Boohoo is in danger of going under (Yahoo Finance 2012).

What was the thing that saved Topshop in the past was its unique selling point as the closest shopper on the high street could get to catwalk fashion however, this was the thing that ultimately ended it. Asos and Boohoo began to offer the same trend-setting styles at lower prices. Shops were closed by the thousands.

Missguided

Missguided is a UK fashion site that sells trendy pieces that are inspired by the style of celebrities. The site has a feminine theme with pink and white. It also showcases female models and clothing items on its site. Customers can get free next-day shipping and a student discount on the website.

The site is targeted towards 16-34 year-olds and has a large range of products. The brand is a rival of Boohoo the fashion retailer that sells on-trend clothes for the same market. The site displays bold headings and features pictures of clothing items. Boohoo lets users subscribe to their newsletter and receive email updates regarding new products.

Nitin Pasi founded the company in the year 2000, describing its aesthetic as "Kardashianesque". In 2022, Missguided collapsed into administration and owed millions of dollars to its suppliers. The company was saved by Mike Ashley’s Frasers Group which owns House of Fraser, Sports Direct and House of Fraser.

BooHoo

Boohoo, an online retailer of fashion-forward fashion, based in Manchester was founded in 2006 by Mahmud Kane and Carol Kane. It has customers across more than 100 countries. Its own line of fashion clothing is designed and sourced mainly in the United Kingdom. In addition to its own label, the company also has brands such as Pretty Little Thing, Nasty Gal, Miss Pap, and Coast.

The brand's business model is based on a strategy that maximizes profits by catering to a younger audience that craves new and on-trend clothing at a low price. This market segment, which is comprised of people who are under 30 years old, is an enormous market segment in the world.

Boohoo employees have access to a range of benefits, including pension plans and bonus plans. The company focuses on employees' health by providing gyms on site as well as free healthcare cash plans and mental assistance. The company is known for its commitment towards size inclusivity. It provides detailed size charts for Shape Sorter clothing to assist shoppers in finding the right fit.

Amazon

As the world's largest online retailer, Amazon's UK branch offers a wide assortment of shoes, clothing and other accessories. You can also buy food items, household products and DIY tools. The site also features a wide range of international brands and products.

Other online stores worth checking out include River Island for fashion-led pieces inspired by the catwalk and celebrity style, Mango for affordable yet fashionable Spanish clothes that appear much higher priced than they actually are as well as Lavish Alice which is a go to for designer inspired styles that can be worn dressed up or Lightweight Quick Dry Sport Cap dressed down days. Kendall and Kylie Jenner as well as Gigi Hadid, Eva Longoria and others are fans of the website's fashions.

John Lewis, a department chain of stores, is a must visit for fashion lovers. Their collection includes modern electronics and cosmetics. They also have a wide assortment of household items like unique tea caddies.