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Properly, it partly has to do with the rising popularity of ephemeral video. More and more companies are seeing the value in creating short-lived video content material, whether or not it's enjoyable and lighthearted or more business-focused. Unlike the case for regular Instagram posts, Instagram will not penalize you for posting too many Instagram Tales — and all of it has to do with the ephemeral nature of Instagram Stories. Because Instagram Tales solely stay for 24 hours (or perpetually if you share them as Instagram Stories Highlights), there is not a lot pressure for Instagram to prioritize some posts over others on a customers' feed.

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