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Online Shopping Figures For the UK

The online retail market has grown exponentially since its inception. This is particularly evident in the UK, where ecommerce represents 20% of retail sales.

Many people shop online to research brands before making a purchase, and 45% like to "buy online, pick up in stores". This is an interesting shift in consumer behaviour that bricks-and-mortar stores should take note of.

1. Retail sales online in the UK

It's hard to deny that online retail sales in the UK have risen significantly over the past few years. In fact, according to data from 2023 the B2C market for e-commerce is set to hit almost $120 billion by the year 2023. This growth is driven by changing consumer shopping habits and the adoption of digital transformation technologies by retailers. In the end bricks and mortar shops are losing popularity as more shoppers turn to online retailers to make their purchases.

To achieve this, it is important that both omni-channel and pureplay retailers know what drives shoppers to purchase online. To help you do this, we've created a collection of retail sales figures and stats that are both eye-opening as well as revealing.

Of all the retail industries, fashion is the most well-known, accounting for 28 percent of all sales made through e-commerce in the UK. This is likely due to a greater variety of products available and the convenience of being capable of trying on clothes without leaving your home. Electronics is second, with 16% of e-commerce sales. This is probably due to the constant need for new technology, as well as the desire to stay current with the latest technology. Leisure and hobbies are also popular items to purchase online, with 15% of all e-commerce sales.

When asked what factors drive shoppers to shop online, 57 percent of UK consumers cited convenience as the primary reason. This is followed by 48% who pointed to price comparison, and 37% who indicated they were seeking special deals or discounts. These findings suggest that UK shoppers are less price-driven than their European counterparts, and are more focused on convenience and a wide selection.

2. Online shopping in the UK

Online shopping online uk to ireland is becoming a part of daily life for many UK consumers. Be it for groceries, electronics or clothes - nearly half of UK residents over the age of 65 have made a purchase on the internet in the past year alone. With a wide range of payment options available buyers can also pick the best time and method for their items to be delivered.

There are many reasons to shop online among them, the most common include convenience, price, and availability. In fact, 57% of shoppers who shop online cite convenience as the main reason for their shopping habits. Then, 48% cited lower prices as an additional advantage, while 37% cited a wider range of choices as well.

Online shopping habits of UK customers are also becoming more environmentally conscious. For instance, 79% of UK online shoppers say they recycle boxes and other packaging materials from their purchases. They may decide to take action if their purchases are not packaged in a sustainable friendly manner.

In addition to decreasing their environmental impact, a few consumers are also trying to make their online shopping experiences more personal. For instance 35% of UK shoppers have bought clothes or footwear from a retailer that has their size information stored on file. This lets them skip the return process and get what they want faster.

Interestingly, UK customers are reported to be more likely to wait for online orders than they were during the pandemic. This could be due to the fact that British consumers are more accustomed to the slower delivery time and know the length of time it takes to receive an item through the mail.

3. Online shopping in the UK according to the age group

Shopping online in the UK is a popular activity for a large number of people. Clothes and accessories are the most popular items, followed by groceries, and media like movies and music. Shopping online is extremely popular in the UK, especially during the annual Black Friday sales and Christmas sales. These events are very convenient for consumers. Online comparisons of prices and products are also possible when making these purchases.

It is crucial to remember that online shoppers are diverse. This makes it crucial for ecommerce companies to know what their target market is seeking when they purchase products. It is also crucial to know how long each segment of customers spends online. The younger generation, for example is more likely to use mobile devices to shop than any other group. This is because the younger generation has less time and uses a variety of devices to accomplish online tasks.

The older generation tends to be more cautious in their buying habits and less influenced by us online shopping sites for clothes advertising. They are also more likely to visit high street stores to see and touch products prior to making an purchase. This does not mean they won't shop online. The convenience and ease of online shopping remain very appealing.

Another interesting aspect to be considered when shopping online is that older generations are more likely than younger generations to anticipate and request free shipping on all their purchases. Additionally, they are more likely to abandon their carts if they believe that shipping costs are prohibitive. Furthermore, as many as 61% of over 55s claim that they will add additional items to their carts to meet the threshold of free delivery.

4. Online shopping in the UK depending on gender

Both genders in the UK are equally likely to purchase goods on the internet. However, women are more likely to make big purchases, such as furniture or electrical appliances, than men. Both groups are more likely to shop for fashion, health and beauty, home and garden, and consumer electronics.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have found that 70% of shoppers are influenced by how a company responded to the COVID-19 pandemic, online shopping Figures Uk with 69% of them looking for brands that support and work closely with their local communities.

Shoes and clothing are the most popular products for online shopping in the UK. In fact, a whopping 62% of female British online shoppers purchased these items in the year 2020. However, online sales aren't restricted to clothing with a wide range of other products available including jewellery, kitchenware, and sports goods.

This is why online shopping is becoming more popular as a method to find the most affordable prices on these items. Some experts estimate that by 2024 the sales from e-commerce could be more than a third of all retail sales.

While some retailers struggle to deal with the rise in online sales, others are thriving. Particularly, online sales are booming for health, fashion, beauty, home and gardening, and consumer electronics.

The trend for buying online for these items is likely to continue to increase in the years ahead. As the number of people who use the internet is growing it is anticipated that online shopping will be more popular in the future. With the increasing popularity of this method of shopping, it is essential for retailers to make sure their websites are optimized for mobile devices and that they offer an easy and secure checkout process.

5. Online shopping in the UK by region

The UK is among the most important European ecommerce markets. When they shop online the British consumers are mostly influenced by price, convenience, and a variety of products. These factors make it an ideal opportunity for retailers to invest in their online presence and offer an effortless shopping experience online.

During the COVID-19 pandemic, online sales grew significantly as consumers opted for safe and convenient alternatives to in-store purchases. This trend has continued following the pandemic, as consumers continue to shop online as an alternative.

Online shopping is a significant component of the UK retail market, with some estimates suggesting that it will account for three-quarters of all retail sales in 2024. This growth is a result of the growing acceptance of ecommerce by consumers and technological advances.

In the UK 57% of online shoppers say convenience is the primary reason for them to shop online. This is closely followed by 48% who highlight that it is easier to find special offers and deals as well as 37% who claim that there's a wider selection of products available online. This contrasts with Europe where a larger percentage of consumers stated lower prices as the primary reason for their choice to shop online.

Consumers are also open to trying new brands and products when they shop online. Nearly a quarter of online shoppers have purchased products that they've never seen on the high-street before, and half are eager to try new items when purchasing from an online shopping Figures Uk marketplace like Amazon. UK shoppers are in love with the buy now, pay later checkouts. 29 percent of online shoppers have used this option in the last year.

In addition to this, a strong online return policy is an essential aspect of the e-commerce landscape in the UK. The majority of buyers (59 percent) look up the return policy of the retailer prior to purchasing, and nearly half of them expect the seller to arrange and pay for return shipping.