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Online Shopping Figures For the UK

The market for online retail has grown exponentially since its inception. This is evident especially in the UK where e-commerce is responsible for 20% of all retail sales.

Many people shop online to research brands prior to purchasing and 45% of them prefer to "buy online, then pick up in store". This is a shift in consumer habits that brick-and mortar shops should be aware of.

1. Online retail sales in the UK

It's hard to deny that sales of online retail in the UK have seen a significant increase in the last few years. In fact, according to data from 2023 the B2C market for e-commerce is expected to reach nearly $120 billion by the end of next year. This growth is a result of changing consumer shopping patterns and the widespread adoption by retailers of digital transformation technologies. In the end, bricks and mortar stores are seeing a decline in popularity as more shoppers turn to online stores for their purchases.

To achieve this, it's essential that both pureplay and omni-channel retailers understand what draws customers to buy online. We've compiled retail sales figures and stats that are both eye opening and informative to assist you.

Fashion is the most sought-after retail sector in the UK with 28 percent of all online sales. This is likely due to the wider range of products available and the convenience of being capable of trying on clothes without having to leave home. Electronics is second with 16% of the sales on e-commerce. This is likely due to the constant need for new gadgets and the desire to keep up with latest technology. Hobbies and leisure items are also popular items to purchase on the internet, accounting for 15% of all e-commerce sales.

When asked about the reason they shop online, 57% of respondents mentioned convenience. Then, 48% mentioned price comparison, while 37% stated that they were seeking discounts or special offers. These findings indicate that UK consumers are less influenced by price than their European counterparts and are more focused upon convenience and a wide selection.

2. Online shopping in the UK

Shopping online is now a part of the daily routine for many UK consumers. About half of UK people aged 65 and older have made a purchase on the internet within the last year. With a wide variety of payment options, shoppers can also choose the best time and method for their items to be delivered.

There are many reasons to shop online among them, the most popular are convenience prices, availability, and price. In fact, 57% of people cite convenience as their primary reason for shopping online. Then, 48% cited lower prices as a benefit and 37% noted an increased selection of options as well.

UK consumers are also becoming more environmentally conscious when it comes to their online shopping habits. 79% of UK customers recycle boxes and other packaging materials from their online purchases. They may even take action if think their purchases aren't being packaged in environmentally friendly ways.

In addition to lessening their environmental impact, a few customers are also seeking to make their online shopping experience more personal. For instance, 35 percent of UK customers have bought clothes, footwear, and accessories from a retailer who stores their size information. This lets them skip the return process and get what they want faster.

Incredibly, UK shoppers are reported to be more likely to wait for online orders than they were during the pandemic. This may be because they are more used to the slower delivery times and are more aware of the time it takes for an item to be delivered in the mail.

3. Online shopping online sites list in the UK according to the age group

Shopping online in the UK is a favorite pastime for a lot of people. Clothing and accessories are among the most sought-after purchases followed by groceries and media such as music and movies. Shopping online is very popular in the UK, especially during the annual Black Friday sales and Christmas sales. This is because consumers find these events very convenient. It is also easy to compare prices and items online when making these types of purchases.

It is crucial to remember that online shoppers are very diverse, which makes it crucial for ecommerce companies to know what their customers are seeking when they purchase products. It is also essential to understand how much time each group of shoppers spends online. The younger generation, for example is more likely to use mobile devices to shop than any other group. This is due to the fact that this age group is time-poor and will use multiple devices to complete online tasks.

The older generations however tend to have more conservative buying habits and are less influenced by the online ads. They also tend to visit high street stores to look at and feel products prior to making a purchase. But this doesn't mean that they don't shop online, as the convenience and ease of online shopping is still very appealing to them.

Another important aspect to take into consideration when shopping online is that older generations are more likely than younger generations to anticipate and demand free shipping on all of their purchases. In addition, they tend to drop their carts if they believe that shipping costs are excessive. Additionally, 61% of over 55s say they'll add more items to their carts to get the threshold of free delivery.

4. Online shopping in the UK in accordance with gender

Women and men in the UK are equally likely to purchase products on the internet. However, women are more likely to make large purchases, like electrical appliances or furniture than men. Both groups are also more likely to shop for fashion cosmetics, health and beauty products, home and garden, and consumer electronics products.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have shown that 70% of consumers are influenced by how the retailer has responded to the COVID-19 pandemic with 69% of these looking for brands that support and work closely with their local communities.

The most sought-after online shopping products in the UK are shoes and clothing. In fact, 62% of British women who shop online will purchase these items by the year 2020. However online sales aren't limited to the clothing sector, with a variety of other items available, such as kitchenware, jewellery, and sports equipment.

This is why online shopping is becoming increasingly popular as a method to get the best deals on these items. Some analysts believe that by 2024, online sales could make up nearly a third of retail sales.

Some retailers are struggling with the growth of online shopping while others are thriving. online shopping Figures Uk sales are booming in health and wellness gardening, home and garden and consumer electronic.

The trend of buying online for these items is expected to continue expand in the years ahead. With the number of people having access to the internet growing, it is anticipated that increasing numbers of people will be turning to online shopping in the future. With the growing popularity of this method of shopping, it's crucial for retailers to ensure that their websites are optimized for mobile devices and that they provide a secure and easy checkout process.

5. Online shopping in the UK by region

The UK is a leading European online retail market. When shopping online, the UK's consumers are mostly influenced by price, convenience, and a variety of products. These factors make it an ideal place for retailers who want to improve their online presence and offer an easy shopping experience.

During the COVID-19 pandemic online sales increased dramatically because consumers were looking for safer and more convenient alternatives to shopping. This trend has continued following the pandemic, as consumers continue to buy online as an alternative.

Online shopping is an important aspect of UK retail and certain estimates suggest that it will make up three-quarters of retail sales by 2024. This growth is a result of the increasing use of e-commerce by customers and technological advancements.

In the UK 57% of online shoppers say convenience is the primary reason they shop online. This is closely followed by 48% who highlight that it is easier to find deals and special offers and 37% who say there is a wider range of products that are available online. This is in contrast to Europe, HomePage where a greater proportion of shoppers said that lower prices were the key driver for their choice to shop online.

Consumers are also willing to try new brands and products when they shop online. About 25% of shoppers online have bought items they've never purchased on the high street before, and half are willing to try new products when they shop on the marketplaces like Amazon. UK customers are awed by the buy now and pay later checkouts. 29 percent of online shoppers have made use of this method in the past year.

Additionally, a robust online return policy is an essential aspect of the ecommerce landscape in the UK. The majority of buyers (59%) check a retailer's return policy before buying, and nearly half of them expect the seller to arrange and pay for return shipping.