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The Sports Betting sector is increasingly present at sporting events and between January and June it moved more than 2.6 billion euros, which is 33% of the digital market. Sports betting are present in the reality of Spain despite the short journey they have since their regulation in 2012. Unlike Britain, sports betting where bets are a classic in any sporting event or social phenomenon, here it remained in the background until the boom of digital betting in the last four years. Without going any further, in the first two quarters of 2016 they circulated a total of 2,627 million euros in sports betting, 33% of online gambling, according to the DGOJ the Ministry of Finance. In the second quarter, the last with official data, the amounts paid were 1,350.32 million euros and a GGR of 53.48 million.

The investment in advertising is a clear symptom of the growth of the sector, not just betting, also online gaming sector. According to the latest report of the DGOJ itself, advertising expenses in the second quarter of the year amounted to 29.