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Online Shopping Figures For the UK

Since its infancy the market for online retail has grown steadily. This is particularly evident in the UK where e-commerce accounts for 20% of all retail sales.

Shopping online is a common way for consumers to explore brands and purchase. 45% of consumers prefer to "buy online and then pick it up at the store". This is a change in consumer habits that brick-and Vimeo mortar shops must be aware of.

1. Online retail sales in the UK

It's not a secret that online sales of merchandise have risen substantially in the UK in recent years. According to the 2023 statistics, the B2C online market is expected to reach $120 billion in the next year. This is because of the changing shopping habits of consumers and the widespread adoption by retailers of digital transformation technologies. As a result, bricks and mortar stores are losing popularity as more shoppers are turning to online retailers for their purchases.

To achieve this, it is important that both pureplay and omni-channel retailers know what drives consumers to shop online. To help you understand this, we've put together an assortment of retail sales figures and stats that are both eye-opening and informative.

Fashion is the most popular retail sector in the UK, accounting for 28 percent of all online sales. This is likely due to the wider range of items available and the convenience of being in a position to try on clothes without having to leave your home. Electronics is second with 16% of all e-commerce sales. This is due to the constant need for new devices, as well as the desire to stay up-to-date with the latest technology. Online sales of hobbies and leisure products make up 15% of all ecommerce sales.

When asked about the factors that drive consumers to shop online, 57% of UK customers cited convenience as the primary reason. In addition, 48% of them cited price comparison, while 37% of them said they were seeking discounts or special offers. These results suggest that consumers in the UK are less driven by price than their European counterparts, and are more focused on convenience and a large product range.

2. Online shopping in the UK

Online shopping has become a daily part of life for many UK residents. More than half of UK people aged 65 and older have made an online purchase in the last year. With a wide range of payment options available customers can also decide the time and date they would like their items to be delivered.

Accessibility, convenience, and price are among the top reasons why consumers shop online. In fact, 57% of shoppers cite convenience as their primary reason to shop online. Additionally, 48% pointed to lower prices and 37% cited a wider variety of options.

UK consumers are also becoming more environmentally conscious when it comes to their online shopping habits. 79 percent of UK shoppers recycle boxes and other packaging material from their online purchases. They might even take action if they think their purchases aren't coming in environmentally friendly packaging.

In addition to reducing their environmental impact, some consumers are also trying to make their online shopping experience more personal. For example, 35 percent of UK consumers have purchased clothing, footwear, and accessories from a retailer who has their size information saved. This allows them to skip the return process and get what they need quicker.

Interestingly, UK shoppers are reported to be more likely to wait for their online orders than they were during the pandemic. This could be because UK customers are more used to the slower delivery time and know how long it takes to receive an item via the mail.

3. Online shopping in the UK according to the age group

Online shopping in the UK is a popular activity for a lot of people. The most sought-after purchases are clothing and accessories, followed by food items, and finally media like movies and music. Shopping online is very popular in the UK, especially during the annual Black Friday sales and Christmas sales. This is because people find these sales convenient. Comparisons of products and prices are also possible when making these purchases.

It is important to note that online shoppers are very diverse. This makes it essential for ecommerce companies to know what their target market is seeking when it comes to purchasing products. It is also crucial to know how long each segment of customers spends online. The younger generation, for example, is more likely to use mobile devices to shop than any other age group. This is due to the fact that the younger generation is time-poor and uses a variety of devices to complete online tasks.

The older generations on the other hand tend to have more shrewd purchasing habits and are less affected by online advertising. They also prefer visiting high-end stores to feel and touch products before making a decision. This doesn't mean that they won't buy online. The convenience and ease of online shopping remain very appealing.

Another interesting aspect to think about when it comes to online shopping is that the older generations are more likely to demand and expect free delivery on all purchases. In addition, they tend to drop their carts if they believe that shipping costs are too high. In addition, 61% of those over 55 say they'll add more items to their carts in order to reach the free delivery threshold.

4. Online shopping in the UK depending on gender

In the UK both genders are equally likely to shop online. However, women are more likely to make big purchases, such as furniture or electrical appliances, than men. Both groups are also more likely to shop for fashion cosmetics, health and beauty products as well as home and garden and consumer electronics.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies 70% of shoppers were influenced by the response of retailers to the COVID-19 crisis. 69% of these consumers looked for Vimeo brands that supported and were in close contact with their local communities.

Shoes and clothing are among the most sought-after items to buy online in the UK. In fact, vimeo 62 percent of British women who shop online purchased these items by 2020. Online sales aren't just limited to clothing. Other products such as kitchenware, jewelry, and sports goods are also available.

Shopping online is becoming increasingly popular to find the best bargains. Some analysts predict that by 2024, ecommerce sales could account for almost one third of retail sales.

Some retailers are struggling with the rising popularity of online shopping, whereas others are flourishing. Particularly the online market is booming for health, Kwikset Entry Door Hardware fashion and beauty gardening, home and garden, and consumer electronic.

The trend of purchasing online for these items is expected to continue to expand in the years ahead. As the number of people who use the internet continues to grow, it is expected that online shopping will become more popular in the future. As online shopping is becoming more popular, retailers must ensure that their sites are optimized for mobile devices. They should also offer an easy and secure checkout process.

5. Online shopping in the UK by region

The UK is among the leading European ecommerce markets. When they shop online the British consumers are influenced by price, convenience and a variety of products. These factors make it a perfect opportunity for retailers to invest in their online presence and offer an effortless shopping experience online.

In the COVID-19 pandemic, online sales grew significantly because consumers were looking for secure and convenient alternatives to store purchases. This trend has continued after the pandemic as consumers continue to shop online as an alternative.

Shopping online is a significant aspect of UK retail and certain estimates suggest that it could comprise one-third of sales by 2024. This growth is fueled by the increasing popularity of ecommerce among consumers and advances in technology.

57 percent of UK online shoppers believe that convenience is the main reason they shop online. The 48 percent who claim it's easier to find deals and special deals as well as the 37% who claim that there's a greater selection of items available online are behind. In Europe the majority of consumers cite the lower cost as a primary reason for them to purchase online.

The online shoppers are also keen to try new products and brands. Nearly 25% of shoppers online have purchased products that they've never seen on the high street before, and half are eager to try new products when shopping on the marketplaces like Amazon. UK shoppers are in love with the buy now and pay later checkouts. 29% of online buyers have used this option in the past year.

A solid return policy for online purchases for the UK is also a crucial aspect of e-commerce. The majority of online buyers (59%) will research the return policy of a retailer prior to purchasing, and a majority will expect a retailer to be responsible for organizing and paying for return shipping.