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Websites with stale content do not offer any helpful information to customers. Algorithms are constructed to favour web sites with contemporary content. When search engine crawl web site initially it seeks for robots.txt instruction to find out what pages are allowed or disallowed for crawling. It helps search engine to crawl the web pages and index them. There are a lot more things that it's best to learn about Seo and web design. Gossip Web Design is an online design company in Australia that helps business house owners and entrepreneurs construct their dream web site. Optimising your web site for a keyword is crucial to inform search engines like google and yahoo of your web site's relevance to a search term. The major search engines don’t very like JavaScript (or Flash or FRAMES) - so reduce its use. Use high-high quality, high-distinction photos which have a 16:9 aspect ratio. Let the search engine know what the photographs are all about. The images can't be left clean.