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This yr-over-12 months reduction more than offset greater sports activities price ensuing from further occasions. As anticipated, this displays elevated expenses, including greater sports activities rights amortization, resulting from extra occasions in the present quarter in addition to larger bills related to successfully growing our cellular and broadband companies and funding in key development initiatives, which now contains Sky Connect, our recently launched business broadband business within the U.K. We proceed to anticipate Sky EBITDA within the second half of this 12 months to speed up from first half ranges, reflecting the benefits of a reset to major sports activities rights in addition to a more environment friendly operating structure. In NBCUniversal's Media phase under Jeff Shell and Mark Lazarus, we're starting to see the benefits of our new working structure. Media EBITDA declined 3.7% when including Peacock, which generated revenue of $91 million and an EBITDA lack of $277 million. Theme Parks revenue decreased 33.1% in the quarter and generated an EBITDA loss of $61 million, which included $one hundred million of Universal Beijing pre-opening costs. Media, which combines our Tv companies in Peacock; Studios, which combines our movie and tv studio businesses; and Theme Parks. And NBCU, which seems just like the division with essentially the most upside coming out of COVID, I'm simply -- I don't know if that is the yr of peak losses for Peacock, but Theme Parks appear like they're on a 5 yr progress tendencies, advertising -- production is coming back, and so forth., at Sky, you can see the leverage.
We had been lately named as one in every of the top 5 Big Companies to Work For in the U.S. 10 Inclusive Companies within the U.K., a testament to the work and keenness of our wonderful employees. The most important quantity of online ad income in the primary half of the 12 months got here from keyword searches, where advertisers pay search engine firms to checklist their Websites larger in results offered to users as they do online searches. Trying to the second quarter, we expect wholesome development in distribution income to continue. China later in the second quarter. So in abstract, we're all very proud and inspired by our first quarter outcomes. Turning to bills. Cable Communications first quarter bills increased 1.5%. Programming expenses have been up 5.5%, primarily because of the number of contract renewals that began to cycle by means of in 2020 combined with annual escalators in current agreements. For the full 12 months, we proceed to anticipate programming expense to increase at high-single-digit ranges. Trying to the second quarter, we count on programming expense development to increase at low-double-digit ranges due to the continued impression of contract renewals as well because the comparability to last 12 months's second quarter, which was favorably impacted by adjustments accrued for buyer RSN fees.
And from what day is it in 15 days we see at the moment, we anticipate whole broadband additions for the yr to grow by mid-single-digit ranges in comparison with 2019, which apart from the extraordinary progress we had in an unusual 2020, was the best year in greater than a decade. New U Life the company behind the Somaderm Gel, believes that everybody deserves to live their finest life doable, and this product is designed that can assist you do just that. We generated 221,000 internet customer additions, the best first quarter in six years, driven by streaming throughout our markets in addition to steady momentum in cell and broadband within the U.K. Direct-to-consumer income elevated 1.8% with growth in the U.K. Advertising income declined 3.4% as lower leisure ratings and powerful political comps were partially offset by more sports activities within the quarter, strengthened news and the launch of Peacock. We also anticipate considerably higher sports rights amortization compared to final yr when occasions had been paused. Significantly fewer releases in the primary quarter resulted in decrease bills driving EBITDA development of 66%. We're excited to be releasing Fast 9 in theaters later within the second quarter, however we delayed the discharge of Minions 2 months ago from July of this yr to July of 2022, which is able to shift the income from 2021 to 2022 as well as we're continuing to manage our film fleet to maximise value.
Excluding Peacock, Media EBITDA elevated 10%, primarily pushed by lower expenses, which was partly because of decrease entertainment prices related to fewer unique hours aired and partly resulting from our new working model. Media income increased 3.2% driven by 9.1% growth in distribution revenue, which mirrored higher charges publish the successful completion of several carriage renewals at the top of 2020, partially offset by subscriber declines, which showed sequential improvement. Turning to video. Revenue was according to the prior 12 months, reflecting very wholesome ARPU progress of 6 months from today.8%, offset by web video subscriber losses totaling 491,000, which we felt totally on the join facet as residential churn improved year-over-12 months. The robust customer additions coupled with ARPU growth of 4.4% drove a 12% improve in broadband income for the first quarter, the biggest driver of general cable revenue, and we count on this pattern will proceed. Cable Communications EBITDA grew by 12% with margins reaching 43.2%, reflecting 250 basis factors of 12 months-over-yr improvement.
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