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Websites with stale content don't supply any helpful information to customers. Algorithms are built to favour websites with recent content material. When search engine crawl web site to begin with it seeks for robots.txt instruction to search out out what pages are allowed or disallowed for crawling. It helps search engine to crawl the online pages and index them. There are a lot more things that you should learn about Seo and web design. Gossip Web Design is an internet design company in Australia that helps business owners and entrepreneurs construct their dream website. Optimising your web site for a keyword is important to tell search engines of your website's relevance to a search time period. The Search company engines don’t very like JavaScript (or Flash or FRAMES) - so reduce its use. Use high-high quality, excessive-distinction images which have a 16:9 aspect ratio. Let the search engine know what the photographs are all about. The images cannot be left blank.