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Gamification consists essentially of taking something that already exists, including a company, a website or a community, and integrating game mechanisms to achieve a higher level of commitment and a higher percentage of redistribution. The process uses data-based techniques that have been used for decades by game designers to reach their users, and Online Betting then applies these motivational processes to other management systems in order to bring added value.

Gamification is not about creating something new. Rather, it serves to make an existing model more profitable and to increase user engagement and loyalty. This leads to better sales, higher return on investment, higher customer satisfaction and Online Betting more. This method has existed for a long time, Online Betting as several companies have been using it for Online Betting some time, and successfully. Successful companies that use Gamification

1. The US Army has been using this technique for its recruiting process since 1999.
   
   It has designed the Virtual Army Experience, Online Betting a mobile military simulator that is available to the public and offers visitors a realistic military experience.