• 목록
• 답변
• 글쓰기
• 게시판 리스트 옵션
  • 수정
  • 삭제

What is Google Local SEO?

Local SEO is the process of optimizing your website and your business to be more prominent in local results of a search. You can also employ other methods to boost the online visibility of your business.

Local SEO is a key component of your online marketing strategy when you are an established local company. It will help you reach more customers and help grow your business.

Keywords

Google local search engine optimization (SEO) is a blend of tactics and strategies that you employ over time to increase your business's rankings for local search terms on Google. These search terms suggest that the person looking for them is looking to find a specific company near by.

To be able to rank for local keywords, you first have to determine the most relevant phrases that your intended audience uses when looking for a product or service similar to yours. To locate these terms and others that may be related, you can use keyword research tools.

Once you have your list, you can begin incorporating them into your web copy and other content. This will allow you to be more prominent in search results, and drive more traffic to your website from the local area.

Another crucial aspect to take into consideration is the type of keywords you target. While national seo local concentrates on keywords that are relevant to your business , but do not require a geographic qualifying word Local SEO requires you to focus on keywords which indicate that the user is searching for a specific company in their area.

It's a great idea to start local SEO. Make a list of the most sought-after services you offer and the cities you offer them to. This will provide you with many ideas on what kinds of keywords you should be looking for.

Next, you should look over your competition to find out the keywords they are using. You can also browse their Google Business profiles to gain an understanding of what they are doing to improve their SEO for local searches.

Then, last but not least, consider your business address and name. This is known as NAP and it should be consistent across all of your listings for your business, including on your website. This will help you make sure that Google recognizes your business as a legitimate entity when it determines local rankings for searches that are related to your field.

Apart from the name and address of your business, you should make sure that all of your social media profiles and other online presences reflect your real-world address and contact details. These details will aid in ranking higher in local search results and improve your visibility on Google Maps.

On-page optimization

Localized content can help your website get higher rankings on search results pages for engines (SERPs) for keywords relevant to your business. This can boost your visibility and improve customer satisfaction.

Utilizing keywords that are highly searched for in the title, header and meta description of your site can also help your site show up more often in Google's search results. Incorporating customer success stories and case studies on your page will increase the conversion rate, which will help you get more traffic.

Like all SEO, you must to keep your website updated with fresh content. It doesn't matter what you're updating your site with new information on products blogs, blog posts, or social media updates. You need to make sure that your site is up-to date for local seo company SEO.

The best method to optimize your site for local online marketing search is to ensure your business's NAP (Name Address, address, and telephone number) is the same across all platforms. This includes your website, GMB listing and other directories that are online.

You should also make sure that the URLs and titles for services are specific to locations around the world. You might have one service keyword, like "boiler installation" and another keyword, like "burstpipe repair".

Local schemas can be used to provide structured data to every page on your website. This will help you rank in local search results and also the famous "snack pack" that Google sorts out for local searches.

Also, you should keep a positive relationship with your customers and encourage them to leave reviews on websites where they are able to do so. This will enhance your site's reputation, which will increase your rank on SERPs. It will also encourage more local business leads to contact you.

Local search is on the rise , and it's imperative for businesses to profit from it. In order to do so, you need to know how to maximize your efforts and ensure you're optimizing for local SEO in the right way. This will give your business a a competitive edge and will help to grow your business.

Listing on Google My Business (GMB).

A Google My Business (GMB), listing is essential for any local business who conducts business online. This free tool allows you to increase and optimize your online visibility.

GMB helps you reach out to customers by displaying your name , your location, hours of operations and more in results of a search. It makes you stand out from your local competitors.

A complete and current GMB profile can significantly improve your local SEO rankings. Furthermore, it offers the opportunity for customers to leave reviews on your GMB page.

Another benefit of an GMB listing is the ability to book appointments or make estimates. This feature makes it simple to find the services you require and schedule an appointment quickly.

When you are creating a GMB listing, it is important to ensure that your contact information is current and accurate. This includes your address, name along with your phone number and email. Also, you should add your website URL and social media links to your GMB listing.

After you have updated your Google My Business listing make sure to check it regularly. Google could update your listing if they discover any errors in your listing.

It is also crucial to include images of your company on your GMB listing. These photos will help you gain more local exposure and will encourage Google users to visit your site.

The most effective way to achieve this is by using geo-tagging for uploading photos. This will allow Google to display your images alongside the results from locations near to you.

It is a good idea to create a location group for each of your business locations. This will ensure that all your listings appear in the same location on Google and will allow you to manage them with ease.

You should have a detailed GMB profile and accurate business hours. This will increase the position of your website on the local map pack and also increase the number of conversions from customers.

Reviews

Google local SEO is simply the practice of optimizing your website and Google My Business (GMB) to rank for specific keywords. These keywords are used by local users to locate businesses that provide services near by. The aim is to boost your search rankings so you are listed in the "local packs", which appears at top of Google's search results page for potential customers who type in keywords for purchase or service.

Reviews are an integral part of local SEO because they provide search engines with valuable information about your business's reputation. The information they provide can be used to determine your rank in search.

BrightLocal research data on consumers shows that 84% of customers prefer reviews over a personal recommendation when it comes to choosing the local business. It makes sense that Google prominently displays reviews on its local properties.

If your reviews aren't in line with the standards you could lose potential customers and your search ranking. It's important to keep an eye on your reviews, respond swiftly and compassionately to negative feedback, and use technology to manage all your reviews in one place.

Review quantity, diversity and velocity are the 3 important metrics that impact your local pack rank on Google. Moz discovered that 15% of a business's local rank is determined by these three factors.

Regularly posting new reviews will also help improve your search rankings because it lets potential customers know you're an up-to-date business and you don't have to rely on a bunch of old reviews. In addition 73% of people don't like a business that has reviews older than 3 months older than 3 months.

It's important to monitor your reviews because they can help you spot fake reviews and remove them from your Google My Business page (GMB). Likewise, responding to all your reviews promptly will allow Google know that you're taking your customer service seriously and that you care about the opinions of your customers.