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A Content Marketing Funnel Explained

A content marketing funnel is a way to let potential customers learn more about your company, find solutions to their problems, and then feel comfortable buying from you. Content is best suited for each stage of the funnel.

At the top of the funnel, infographics, videos, and checklists attract attention, bring in leads, and keep the readers engaged. Templates and guides that are gated perform well in this stage.

Awareness

At this stage, consumers are only aware that your brand exists and the services you offer. This is where the content is created to educate and inform prospects about the challenges your solution solves and also the differences from competitors.

To understand your content gaps at this point, think about the different types of keywords your audience uses to browse on the internet. By conducting keyword research, you can find the terms your target audience is searching for and which indicate a need for your product or service. This data can then be used to create an editorial calendar and determine the content pieces that will be targeted at those specific terms.

The creation of content for this phase of the funnel will also help you build brand affinity among consumers. The more consumers learn about your brand, the more confidence they'll have in your ability to solve their problems. This leads to higher conversion rates, whether it's subscriptions to newsletters, purchases or clickthroughs to your site.

A well-executed content strategy can help you close the gap between conversion and purchase at this stage. For instance, if you find that the vast majority of your content is aimed at gaining awareness, but not enough of it is helping buyers make a purchase decision, you may increase your advertising budget to focus on middle-funnel keywords.

Another way to increase your bottom-of-the-funnel conversion is to use social media. Social media platforms such as Twitter and Facebook let you interact directly with your customers, providing you the chance to show your customer service. This can include everything from retweeting reviews to promoting exclusive offers.

You can also use existing content to push buyers into the bottom-of-funnel for a lower cost, such as blog posts or case studies. If you write a blog post explaining the reasons why your product is superior to the competition's you can share it on social media and invite your customers to join your email list to receive more information. You can also encourage a conversion at this point by asking your followers to include your name in their social media posts after they have used your product. This will inspire other users to follow suit and will help spread the word about the brand.

Then there is the consideration

A well-planned content marketing content examples strategy includes various types of content to attract customers at every stage of the funnel. For instance the brand awareness campaigns could include ads however, they should also include blog posts and infographics that address common objections and concerns. This content can be further shared via social media or email to increase organic traffic.

As buyers move through the consideration stage, they start looking for specific characteristics of products that can help them make a purchase decision. This phase is a great time to make use of FAQ pages. Utilize keyword research tools such as Ubersuggest or search for popular industry hashtags to find the questions that your audience is asking. Create answers to these questions, and then put them on your content funnel map.

In this phase, it's crucial to provide an enticing and compelling argument that demonstrates how your product or service will solve their problems and generate more revenue. This content should also highlight your brand's distinctiveness in comparison to your competition.

It's a fairly simple stage to measure, as consumers are making a choice whether they want to buy. Examine metrics such as conversion rates, payment numbers and click-through rates to determine if your efforts are working.

As they move into the advocacy phase, they become loyal followers of your brand and share your content because they feel strongly about it. This is a great way to increase your audience. You'll need to develop content that inspires people share it, rather than only focus on engagement metrics. Use Sprout Social, for example, to track social shares as a result of your content marketing efforts. This will give you a more accurate picture of your impact.

Decision Making

At the point of making a decision the buyers are looking for documents that support their purchase and provides instructions on how to use the product. At this stage, they want to be sure that your solution will solve their issue and justify the cost. It is crucial to have high-quality linkedin content marketing at this stage, including product guides videos, case studies and customer success stories. Your customers want to be able ask questions and get answers from your support team. Sending them personalized emails and round-the-clock customer support is an excellent way to please your customers and encourage them to share their experiences with others.

At this stage you're hoping that your customer will become a brand ambassador and promote your product to their colleagues and friends. To convert these advocates into enthusiastic customers, you'll have to provide them with valuable content that allows them to make the most of your product or service. You can do this by creating customized newsletters, tutorial videos, free trial offers and loyalty programs.

It's time to begin focusing on the retention of your audience after it has changed from leads to paying clients. The standard funnel for content marketing models tend to treat revenue as the conclusion of the process, however it's important to keep in mind that consumers continue to interact with brands even after they have made a purchase. It is crucial to redefine funnels as a dynamic structure that incorporates revenue, not an unchanging model.

The standard funnels for content marketing are helpful in making your plan however, they don't consider the complexity of the buyer's journey. Reimagining the content marketing funnel as a circular model will aid in developing a more holistic strategy. By planning for every step of the process you'll be able create content that is engaging your audience and increase conversions. Then, you can use the data from these conversions to improve your strategy and make sure that it is working effectively. Are you ready to experience the impact this approach can bring to your business? Contact us today to request a complimentary content marketing playbook!

Retention

A funnel for content marketing can be a useful instrument to aid brands in planning, execute and measure their strategy. It can also help them identify the weaknesses in their strategy. If a brand has a lot of content that is geared towards generating attention and interest, but only a few pieces targeted at the middle of funnel, it must develop content for this stage.

Use tools like Ahrefs that look at the average time on a page and bounce rates of each piece to determine how specialized your content is. The more high these numbers are, the better your content is performing.

Once you've created content to be the top of your content marketing funnel It's crucial to keep it up-to-date and relevant. This will keep your customers interested in your brand and its products and services. The best method to accomplish this is by creating new digital content marketing agency that is focused on specific keywords, provides answers to questions that are likely to be searched by your audience and provides the most current information regarding your business or product.

As your audience enters MOFU, they will be looking for more details about your product or services as well as solutions to their problems. It's also crucial to establish trust at this stage by giving honest reviews and demonstrating your value.

The final stage of the content marketing funnel is where your audience will make a purchasing decision. This is accomplished through gated content, which requires an email or another form of registration to access. The content is designed to convert the awareness and engagement you've created at the top of your funnel into qualified leads. Your sales team can follow up.

You can still influence the journeys of your customers through your brand, even though the support and sales teams are responsible for customer retention. Create content that delights your customers throughout the entire funnel of content marketing. This could include helpful sources, information behind-the-scenes and special promotions that only your audience will have access to. When you can foster trust with your customers they'll become authentic advocates for your brand and aid in reducing your sales cycle times.