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Missouri voters authorized legal mobile and retail sports betting wagering, permitting managed books to take bets next year.

The sports betting tally measure passed by a slim majority early Wednesday early morning after more than 2.9 million votes were counted.

Seven of the 8 states bordering Missouri allow mobile or retail sportsbooks. That includes Kansas and Illinois, which split the Kansas City and St. Louis city locations with Missouri, respectively.

Missouri is the 39th state to approve legal sportsbooks and the 31st to green light statewide mobile wagering. It is the only state to approve sports betting this year.

" Missouri has a few of the very best sports betting fans worldwide and they showed up big for their favorite teams on Election Day," Bill DeWitt III, president of the St. Louis Cardinals, stated in a statement. "On behalf of all six of Missouri's expert sports betting franchises, we desire to thank the Missouri voters who made their voices heard by approving Amendment 2. This historic vote makes Missouri the 39th state to legalize sports betting and ensures we no longer lose important tax income to our surrounding states. Most notably, the passage of Amendment 2 means a new, devoted, permanent financing stream for Missouri class."

Missouri sports betting next steps

Voter approval indicates as much as 14 mobile sportsbooks could start accepting bets next year. It is unlikely all 14 offered licenses are utilized.

DraftKings and FanDuel financed almost every dollar of the "yes" campaign and will undoubtedly use to take bets in the Show Me State. They will likely each pursue the two "untethered" licenses readily available without needing to partner with a Missouri brick-and-mortar casino or sports betting team (and pay an accompanying charge).

Six licenses are available to each Missouri casino operator, respectively. Caesars, despite opposing the ballot measure, will likely utilize its license to release the Caesars mobile sportsbook. Penn Entertainment, which handles ESPN Bet, and Bally's (Bally Bet) will also likely release their particular books.

The other 3 operators are Boyd Gaming, Century Casino, and Affinity Interactive. It remains unclear if they will launch mobile sportsbooks.

The staying 6 licenses are booked for each of the major expert sports betting teams that play home video games in Missouri: MLB's Kansas City Royals and Cardinals, the NFL's Kansas City Chiefs, NHL's St. Louis Blues, MLS' St. Louis City SC and the NWSL's Kansas City Current. The sports betting organizations were amongst the most prominent supporters of the tally step.

Together with DraftKings, FanDuel and Caesars, Missouri gamblers need to anticipate other prominent nationwide brand names including BetMGM, bet365, BetRivers and Fanatics to look for market access.

Launch likelihood tiers IF Missouri citizens authorize sports betting:

Guarantees: FanDuel, DraftKings
Locks: BetMGM, Bally Bet
Most likely: Fanatics, bet365, ESPN BET
Are Already Reside In Illinois, So Yeah(?): BetRivers, Hard Rock, Circa
Opposed Referendum But Still Might: Caesars

Missouri's tally measure enables every Missouri gambling establishment to open retail sportsbooks on their respective properties. Most if not all 13 gambling establishments handled by the 6 casino operators are anticipated to open in-person sports betting alternatives such as wagering kiosks and potentially committed, full-service sportsbooks.

The six sports betting teams can likewise open in-person sportsbooks within or adjacent to their particular home playing places. Missouri will sign up with Illinois, Maryland, Arizona, Connecticut, and Washington, D.C. among jurisdictions that permit in-stadium retail sportsbooks.

The language around the ballot procedure needs the first licensed sportsbooks to start accepting wagers by Dec. 1, 2025. Operators will likely deal with regulators to go live before kick-off of the fall 2025 football season, perennially books' most lucrative time of the sports betting calendar.

Missouri sports betting wagering background

The successful Missouri sports betting wagering campaign comes regardless of millions in funding opposing the procedure from among the state's biggest sports betting stakeholders.

Caesars invested millions of dollars to defeat the measure. In many other states that tie online sports betting with a state's brick-and-mortar gambling establishments, an operator is given at least one license per handled property.

Because scenario in Missouri, Caesars would be afforded at least three potential licenses, one for each casino it handles. Instead, Caesars only has one. In states with the license-per-property design, companies can either open extra in-house books or, more commonly, subcontract the license to a rival that pays an accompanying cost in exchange.

FanDuel and DraftKings, which have roughly two-thirds of U.S. nationwide sports betting wagering manage market share, might potentially have an upper hand on their competitors by earning the pair of licenses. It stays to be seen which 2 books will earn these slots, but the language around the ballot step would seem to prefer the two nationwide market leaders.

Polling previously in the year revealed the "yes" vote with a slight lead. Support efforts were boosted by 10s of millions spent by DraftKings and FanDuel.

A series of television and radio ads focused on the profits legal sportsbooks would create for Missouri public education. Opponents, moneyed largely by Caesars, argued the advocates' ads were deceptive and the 10s of countless projected dollars raised would have a minimal impact in a state that currently spends billions on education yearly.