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Marketing Content Examples For B2B Businesses

The most effective marketing content resonates with the consumer on an emotional level. It provides fresh ideas and insights to help people find solutions to their problems.

The best marketing content is entertaining whether it's an engaging video or a detailed white paper. It is valuable to its audience and achieves its branding objectives. Learn from these eight branded content examples that do it right:.

Blog Posts

Blog posts are a well-known type of content for marketing that businesses use to share insights, thoughts and stories on their websites. They can be educational or cover any topic. They may include audio, video, polls, or images to make the content more interesting. This will improve on-page SEO (search engine optimization).

The process of creating blog posts that are high-quality begins by conducting market research to uncover and confirm a few key pieces of information about your audience. Once you have a clear understanding of your audience's preferences and interests, you can start creating ideas and writing.

The most popular kinds of blog posts include how-to posts, listicles as well as infographics and curated collections. These kinds of blog posts ensure that your website is filled with variety and has the value your audience expects.

A blog post on how-to like this one can help your audience learn new techniques and help them resolve an issue. This makes it an essential piece of marketing content that keeps your audience interested. A"curated" list is a kind of blog post that makes use of a variety of real-world cases to prove a particular aspect. This type of blog post could also be employed as a marketing tool to increase brand awareness and credibility.

Case Studies

Case studies aren't as sexually attractive as a blog post that is viral but they are one of the most effective marketing content pieces you can create. They are excellent for showcasing your expertise and building trust with potential customers. A great case study is designed to help your audience solve the problem by demonstrating how your product or service helped another customer solve a similar problem.

You can use different formats for your content to make your case studies more interesting, including videos and infographics. Be careful not to turn them into ads, as this could undermine the credibility of your brand. Focus on creating a resource that will empower and inspire your readers.

You can also use case studies to showcase client testimonials and user-generated content (UGC). This increases trust and makes your website more credible. UGC is especially efficient when it's backed up by data.

White Papers

White papers unlike blogs and feature articles generally longer and provide more information and research. B2B companies utilize white papers to demonstrate their thought leadership or provide an unique perspective to help readers make buying decisions, learn more in an industry, or solve business issues.

Because of their extensive amount of deep content They are an excellent tool for building trust with readers who are not experts and positioning companies as a trusted source of information. They also help move potential customers through the sales funnel.

White papers can take various forms however the most effective ones are designed for specific groups. Everything from the tone to the distribution strategy must be tailored to the reader you want to attract.

White papers usually share research findings, but they can easily get lost in theory without providing readers with practical examples. Backgrounders and papers on problem-solving must include some type of success stories to keep readers interested. White papers are increasingly incorporating interactive designs. They allow readers to filter charts and tables to concentrate on the information they are looking for and make it easier for them to digest the content at a high-level and traverse the sales funnel.

Videos

Videos are a powerful way to communicate with your audience and are an excellent tool to market your business in a lively and interactive manner. They're great to capture the attention of your customers and also presenting complex concepts quickly.

Tutorials, instructional videos and demonstrations are some of the most popular types of video. These videos are intended to educate your customers about your products and increase their loyalty.

These videos are an excellent way to highlight your expertise in your field and can be used on social media, as blog posts, or as part of a sales presentation. These videos are a great tool to connect with your target audience. Especially if they are relevant and relate to current events or movements.

When you're releasing a animated explainer video or a live Q&A session, testimonials are an easy method to build trust in your brand and entice new customers to purchase your product. It what is content in marketing possible to ask your existing customers to record a video about their experience using your product or organize an AMA session on Reddit. You can create screen-shares as well as how-to videos that are titled based on specific issues. For instance, if have an e-commerce platform that helps small to medium businesses manage their online store, name your video "How to Create a Shopify Store". This will assist you in ranking it in search engines.

Testimonials

Testimonials can also serve as social proof to help people feel more confident about an organization. These can be used in text or video format, and are an excellent way to boost sales and boost a company's image online.

Testimonial marketing content works well because it focuses on the specific needs of each customer and how the company's product or service addressed those problems. It also helps establish credibility for the business to business content marketing since it shows that other people have already used the product and found it useful.

If you choose to use testimonials, ensure that they include the name, business name, and title of the person who wrote them. This will enhance their credibility. It is also crucial to make the testimonials as authentic as you can by using a person's face. This will help create an emotional connection between the consumer and the brand.

While some businesses choose to have separate testimonials pages, you can also include them on other pages on your website. For instance when a testimonial is about a particular product it can be displayed on the product's check-out page. This will prevent the testimonials section from being less frequented than other pages, while still giving the same social evidence.

Interactive Landing Pages

Using interactive elements on landing pages boosts the average visitor's engagement. This type of content will aid you in achieving your goal of turning website visitors into leads. Instead of being a static website with a sign-up form and other marketing content examples content, interactive pages can provide an experience that delights your audience.

This interactive landing page for Mooala's dairy-free milk uses an approach that is playful to keep the user interested. The landing page also features a simple form with multiple options to sign up, reducing the conversion process even more.

Another example of a landing page that is interactive is this one from TransferWise which is a money transfer service. The first page uses real-world examples and social evidence to convince potential clients that the service is worth the investment. The second screen lets customers to fill out an easy form to find out more about the way the product works.

For B2B marketers selling high-priced products landing pages are an opportunity to create a list of leads. You can offer a free eBook, webinar, free trial or other content that will entice your customers to sign up in exchange for their contact details.

Headache Trackers

At the consideration stage at the time the client has identified their issue and is seeking solutions, content should educate consumers about headache triggers and solutions. Infographics that offer information on headache causes or white papers that provide proprietary research on headache remedies are some examples. White papers often require users to provide their email address as a condition of access. This builds confidence and credibility for the brand among potential customers. Minen says that headache trackers, apps that allow users to monitor their levels of stress and food intake, can be beneficial for the consideration stage. But, users should be careful about making assumptions based on data from the tracking system, she advises. It may not be an accurate reflection of headache triggers.