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For the past few years, manufacturers have proudly disclosed their environmental sustainability objectives to meet the interests of aware customers. Now, many are opting for a quieter approach. This practice—known as "green-hushing"—comes as a response to fears of being called out for greenwashing. Quite a few nonprofit watchdog organizations are devoted to calling out faux-sustainability claims. Overstating your brand’s practices can land a whole business in sizzling water. 93% of trend companies don't pay livable wages.

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