• 목록
• 답변
• 글쓰기
• 게시판 리스트 옵션
  • 수정
  • 삭제

Our focus is on large projects across the country but we also have regional staff who use Pacifecon to monitor all levels of opportunity within their particular region. SI - How big is your shareholding in Xero and how important to you is it that you and other Xero directors have a financial interest in the company as an added incentive to do better? Of particular interest are the parts on customer churn and cost control. With one sing coaxial cable, what is control cable both the video data transmission and PTZ Control are achievable. We do want to build a significant business though and be one of the key global players in this space. To those outside the software business or indeed the company, Xero seems like a hard business to understand. We wanted to do Xero because we saw the consumer Internet was taking off with lots of innovation yet small businesses were still locked into pretty poor desktop software. I understand that for many SMEs there is a fine line between personal accounting and their business accounting, but I think that providing a solution to solve this for small business owners doesn’t require all the Xero Personal features. The large companies we are targeting on on completely different business models.

We knew that getting people to change their accounting software would be hard and also the minimum required feature set is large and it would take a while to build all the features the incumbents had. From the concerns from others about the large amounts of money it would cost to run the company, $65 million Rod points out it cost MYOB at the time, now it cost over that figure to run Xero - to the fact that Rod gave up on running the company at a profit in 2011 to concentrate on growing the company. With this in mind I thought it might be a good idea to go right to the horses mouth and fire some questions to Xero founder and CEO Rod Drury. So we needed at least 3 years cash which might be around $15m. The incumbants haven’t launched a competitive product yet (and we’re 3 years in).

It’s really hard to find great product testers in New Zealand. That has allowed us to develop the product with great feedback. The quality and clarity of the sound is great. What is wrong if you shut off the electricity at the circuit box and had to shut off a few to find the right circuit to change a fixture and now your pool lights and kitchen ceiling fan do not work? We have a wide and diverse fan base. SI - How many customers do you expect to have in five years and an estimate of revenue and profit projections for those customers? RD - We haven’t put out any projections. SI - How is the company performing compared to your projections when you first started and has growth and or profitability stalled over the current economic slowdown and if so have you seen any indication of recovery ? SI -You seem to have strong brand recognition in New Zealand, how is Xero going in foreign territories?

We are very motivated for Xero to do well. It listed almost 2 years ago to raise NZ$15 million to enable the company to grow and raised a further NZ$29 million in 2009. Its results for the full-year to March 31 2010 are a loss of NZ$8.5 million, nearly $2 million more than last year. It is much harder now to raise money. The opportunity is leveraging the traction in NZ into the much larger markets we are operating in. RD - Actually I think at 17,000 customers and many more users we have much more than a small band or loyal users. SI - What percentage of customer churn do you have and is it above or below sector standard? SI - The sector in which you operate is very competitive and fast developing, why is what you are doing different and if it is will it keep you ahead of the pack? All the texts will be synchronized with video data. What you see in our website is not just another version of video security products produced from old technologies.