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The world of luxury watches is no less than a wonderland with some of the best creations one could lay their eyes on. Audemars Piguet is one such name that has gained a tremendous amount of fame for its otherworldly and exquisite timepieces. The brand has attained an almost mythical stature and is now part of the creme de la creme of the Haute Horlogerie industry. Like many other watch manufacturers, the brand faced a great threat in the 1970s in the form of the Quartz crisis. Nonetheless, as history tells us, the Royal Oak not only came to the rescue but also put Audemars Piguet watches on the map. For the first time ever, a luxury sports timepiece was made in all steel.

The success of the launch might have been delayed due to the overwhelming Audemars Piguet price tag but it eventually caught on. That kind of outlook is what separated Audemars Piguet from the rest of the flock. Today, the brand continues to be its ubiquitous self and dominates the industry with its venerable inventions. This blog will further dive in and discuss the things that make Audemars Piguet the true king of Swiss luxury watches.

Conceived In One Day
The design of the iconic Royal Oak was conceived in one day. As hard as it is to believe, the most popular of all the Audemars Piguet watches was virtually brought to existence in one single day. Perhaps, that is the best way to describe the genius that Gerald Genta was. The watch was so iconic that it not only put AP watches on the radar again, but it single-handedly created a new genre altogether.

A New Genre
As mentioned earlier, Audemars Piguet watches are the standard of luxury that watchmakers try and keep up with. The Royal Oak definitely has a big part to play in that. However, the importance of this watch gets overlooked many a time. Creating a separate genre is a very big deal when it comes to an industry like luxury watchmaking.

Prior to the advent of Royal Oak, luxury sports watches were anything but luxurious. They did not appeal to the niche audience they catered to and they failed miserably in terms of sales as well. It is also important to note that during this time, watches were utilitarian tools and not luxury items as they were necessary for keeping time. The Royal Oak conquered all the shortcomings of its predecessors and presented customers with something that possessed irrefutable class and panache usually found in dress watches from Patek and VC as well as the durability and sturdiness of utility watches like the Submariners and Fifty Fathoms.

Screw You...With Gold
How often do you see screws made of gold? That's a bit much, don't you think? But nothing is too much when it comes to Audemars Piguet watches. The screws on the bezel of Royal Oaks are made of white gold. They might look a tad bit yellow from certain angles but that is only because the screws are not rhodium plated due to their size. The ones on the Royal Oak Offshore are, however, made of stainless steel.

Determination Is In The Blood
The road to success is not a conveyer belt. Instead, it is the nastiest, the meanest, and the most twisted road you will ever find. Apparently, Audemars Piguet discovered that the hard way, by travelling on it.

It took about three whole years to sell the first 1,000 Royal Oak watches. The timepiece faced a number of challenges like its hefty price tag, which was more than many contemporary luxury all-steel watches, and its peculiar design.



But the brand prevailed and eventually established itself as the giant it is today. Talk about determination. The Royal Oak prevented Audemars Piguet watches from becoming irrelevant like many others who disappeared into oblivion due to the Quartz crisis.

Real Recognize Real
The first ever buyer of the newly arrived Royal Oak was none other than the then ruler of Iran, Mohammad Reza Pahlavi. The Shah of Iran ruled the country till 1941 when he was eventually overthrown. He had strict instructions for his watch, one of them being that the watch had to be made out of white gold.

Audemars Piguet watches are definitely built for the ones who have a taste for the greater things in life. That being said, the brand never truly stopped its efforts to create better devices. The Royal Oak's staggering success was followed by the Royal Oak Offshore and Millenary. The latest addition to this star-studded brethren of watches is the Code 11.59 which is sure to ruffle some feathers.








Saranshi is a die-hard luxury watch connoisseur and has been an avid blogger for luxury timepieces for quite some time now. She is a true aficionado of Swiss made watches with special admiration for the Audemars Piguet watches collection. You can check the latest Audemars Piguet price for men & women If you loved this posting and you would like to receive much more details relating to mid range luxury mens watches kindly pay a visit to our own web-page. .