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Baccarat Yoshikazu Yan Gaie

Baccarat Yoshikazu Yan Gaie

I had the opportunity to meet with the CEO.

I love Baccarat

The beautiful and delicately cut crystal

is captivating with its brilliance.

Even the shadows of the lit-up glasses are beautiful...

He taught me about the history of Baccara and the branding of luxury brands.

It was a time when I was able to realize once again the importance of turning one idea into a form and continuing...

Everything about him is wonderful, and there is a reason for everything.

A Baccarat hotel will open in Japan too!!

Maybe.

The History of Baccara

Baccarat is a luxury French crystal brand.

It is world-famous as a manufacturer of crystal glass products containing 30% lead oxide. Products range from tableware (various glasses, decanters, etc.), accessories, vases, perfume bottles, chandeliers, etc. It is said that they have also made fountains on occasion.

The name Baccarat actually comes from the place name.

Baccarat is a small village in the Lorraine region in eastern France.

It seems that the production and sale of Baccarat glassware was decided based on the environment and the residents.

In 1764, the company received permission from Louis XV to start manufacturing crystal glassware, and started without anyone knowing about Baccarat. At the Paris National Exhibition in 1823,

its high transparency and skillful cutting techniques won it a gold medal, and it was used by many royalty and aristocrats, including Louis XV, and its name became immovable.

For over 250 years, Baccarat's craftsmen have pursued perfection, and with their rare talent and passion, they have transformed materials into objects of desire. According to CEO Yoshikazu Yann Gayer, branding also requires history, and the accumulation of history leads to the establishment of a brand and recognition by many people.

Thank you very much.

*Some parts of Baccarat's history are quoted from its official website.