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Marketing Content Examples For B2B Businesses

The best marketing content resonates with the consumer on an emotional level. It provides fresh ideas and insights to help people find solutions to their problems.

If it's a compelling video or a thorough white paper, the best marketing content marketing funnel is valuable to its viewers and achieves its branding goals. Learn from these eight branded content examples that do it right:.

Blog Posts

Blog posts are a popular kind of marketing content that companies utilize to share their insights or thoughts on their websites. They can be about any subject or question and are usually educational in the sense that they are educational in. They can contain audio, video, polls, or images to make the digital content marketing more engaging. This can improve on-page SEO (search engine optimization).

The process of creating blog posts that are high-quality begins with conducting market research in order to discover and confirm a few key pieces of information about your readers. Once you have a good knowledge of your target audience, you can begin brainstorming and writing.

Some common kinds of blog posts include listsicles, how-to posts, infographics and curated collections. Writing these kinds of blog posts ensures that your website is full of variety and offers the value your visitors expect to discover when they visit.

For instance, a how-to blog post can teach your readers the latest skill and help them resolve a problem they're facing, which makes it an excellent piece of marketing content that will keep your audience interested. A curate collection what is a content marketer a specific type of listicle blog post that provides several real-world examples in order to demonstrate an idea. This kind of post can be used to promote a brand and increase credibility.

Case Studies

Case studies are not as sexy as popular blog post but they are one of the most effective marketing pieces you can develop. They're great for showcasing your expertise and generating trust among potential customers. A case study that is well-written can help your audience solve a particular problem by demonstrating how your product or service helped a prior customer solve the same problem.

Use videos and infographics to make your case study more interesting. But be careful not to transform them into ads, since it will undermine the credibility of your brand. Instead, focus on creating a resource that will inspire and encourage your readers.

You can also make use of case studies to display testimonials from customers and user-generated content. This helps build trust and makes your site more credible. UGC is most effective when it is backed by data.

White Papers

In contrast to feature articles and blogs, white papers are typically long-form and provide a greater depth of information and research. B2B companies use them to demonstrate thought leadership or to provide unique perspectives to help readers make purchasing decisions, understand more about an industry, or solve business issues.

They are a great tool for building trust among readers who aren't experts, and also to position businesses as experts in their field. They can also help potential customers to move through the sales funnel.

White papers can take various formats however the most effective ones are tailored for specific audience. This means that everything from your tone of voice to the distribution strategy should be geared towards the ideal reader.

White papers often share research findings, but they can easily stray into the realm of theory without giving readers practical examples. Backgrounders and problem-solving papers should include some form of success stories to keep readers engaged. White papers are increasingly incorporating interactive designs. They allow readers to filter tables and charts to focus on only the information they need. This makes it easier for the reader to absorb and navigate through the sales channel.

Videos

Videos are an excellent way to connect with your audience. They're also a great tool for marketing in a dynamic and interactive way. They're perfect for capturing your audience's attention, as well as communicating complex concepts quickly.

The most popular video types are instructional videos, demonstrations and tutorials. These videos are meant to educate your customers about your products and increase their loyalty.

These videos are a great way to highlight your expertise in your field and can be shared on social media, in blog posts, or as an element of a sales presentation. These videos are an excellent way to engage with your customers. Especially if they are relevant and connect to current events or movements.

You can use testimonials to increase trust in your brand and inspire new prospects. You can ask your existing customers to record their experience with your brand or go on Reddit and hold an AMA (Ask Me Anything) session. You can create screen-shares and how-to videos that are titled according to specific pain points. If you are using an ecommerce solution that helps small to mid-sized businesses run their online stores, name your video "How to Create Shopify Store". This will allow it to rank better in search engines.

Testimonials

Testimonials are a different type of social proof that can help people believe in an organization's reputation. They can be used in either video or text format, and are an excellent way to boost sales and improve the image of a company online.

Testimonial marketing content strategy marketing works well because it is focused on the particular needs of each customer and how the product or service solved those problems. It also provides credibility to the business because it highlights others who have utilized the product.

If you choose to use testimonials, be sure to include a name, title, and company to improve their credibility. Make the testimonials as personal as possible by including faces. This will also help in creating an emotional connection between the customer and brand.

You can add testimonials to other pages on your website. Some businesses have a separate page for testimonials, but you can also include them in other pages. If a testimonial mentions a specific product for example, you can display it on the relevant page for the product or checkout page. This approach will avoid the testimonials page from being visited less often than other pages and it will still give the same social proof.

Interactive Landing Pages

Interactive elements on landing pages increase the level of engagement of visitors. This type of content can help your brand reach its goal of turning visitors to leads. Instead of being a static website with a sign-up form, and other marketing content, interactive pages can provide an experience that delights your audience.

In this interactive landing page for Mooala dairy-free milk, the brand uses an approach that is playful to convey its product's benefits while keeping the user engaged. The page features an easy sign-up form that offers various options, which speed up the process of converting further.

Another example of an interactive landing page is this one by TransferWise which is a money transfer service. The first page offers real-life stories of success and social proof to convince prospective customers that the service is worth it and allows them to complete a simple form to learn more about how the product operates.

For B2B marketers who sell high-end products landing pages are an opportunity to create a list of potential leads. In exchange for contact information you could provide an eBook or a webinar or free trials, or other content marketing consultant that will draw people to sign up.

Headache Trackers

Content should inform consumers about headache triggers, and the best way to treat them, at the consideration stage. Infographics that offer information on the causes of headaches or white papers that present exclusive research on headache cures are a few examples. White papers typically require users to supply their email address to gain access. This helps to build credibility and trust for the brand with prospective customers. Headache trackers, applications that help users track things like their food intake and stress levels, can also be useful content for the process of evaluating, Minen says. But, users should be cautious when making conclusions based on information from the tracking, she says. It could not be an accurate reflection of headache triggers.