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Online Shopping Figures For the UK

Since its humble beginnings the market for online shopping has grown steadily. This is especially evident in the UK where ecommerce accounts for 20% of retail sales.

Shopping online is a popular way for consumers to explore brands and purchase. 45% of them prefer to "buy online and then pick it up at the store". This is a shift in consumer habits that brick-and mortar stores should be aware of.

1. Online retail sales in the UK

There's no doubt that sales on retail websites have increased substantially in the UK over recent years. In fact, according to data from 2023, the B2C e-commerce market is expected to grow to nearly $120 billion by the end of next year. This growth is driven by changing consumer shopping habits and the use of digital transformation technologies by retailers. Bricks and mortar shops are losing popularity as consumers increasingly shop online.

In order to do this, it is important that both omni-channel and pureplay retailers understand what motivates shoppers to purchase online. We've put together statistics and figures for Vimeo retail sales that are both eye opening and informative to assist you.

Of all the retail industries that are available, fashion is the most sought-after and accounts for 28% of all e-commerce sales in the UK. This is likely due to the wide range of merchandise and the ease of trying on clothes without leaving home. Electronics is second, with 16% of all e-commerce sales. This is probably due to the constant demand for new gadgets and a desire to stay up-to-date with most recent technology. Online sales of leisure and hobbies products account for 15% of all ecommerce sales.

When asked about the factors that drive shoppers to shop online 57% of UK consumers cited convenience as the primary reason. Then, Vimeo 48% mentioned price comparison, while 37% of them said they were seeking discounts or special deals. These findings suggest that UK consumers are less influenced by price than their European counterparts and are more focused upon convenience and a wide variety.

2. Online shopping in the UK

Shopping online is now a regular part of the lives of many UK consumers. Whether it's to buy groceries, electronics or even clothes - more than half of UK residents over the age of 65 have made a purchase on the internet within the last year. Shoppers can choose from a wide range of payment options, and choose the time and method they'd like their purchases delivered.

Accessibility, convenience, and price are among the top reasons consumers shop online. In fact, 57% of shoppers cite convenience as their main reason to shop online. Then, 48% cited lower prices as an additional benefit and 37% noted a wider range of options.

The habits of online shopping among UK customers are also becoming increasingly eco-conscious. For Koi's Choice Fish Food Sale instance, 79 percent of UK online shoppers report that they recycle boxes and other packaging materials from their purchases. They may be able to take action if they find that their purchases are not packaged in a sustainable green manner.

Certain consumers wish to make their online shopping experience more personal. They are not just trying to reduce their environmental impact but also to reduce their carbon footprint. For example 35% of UK customers have bought clothing, footwear, and accessories from a retailer that has their size information stored. This lets them to skip the return process and to get what they want quicker.

It is interesting to note that UK customers are reported to be more likely to wait for their online orders than they were during the pandemic. This could be due to the fact that they are more accustomed to the slower delivery times and are more aware of how long it takes for an item to be delivered in the mail.

3. Online shopping in the UK by age group

Shopping online is extremely popular in the UK. The most sought-after purchases are clothes and accessories followed by groceries, and finally media such as music and movies. Online shopping is also popular in the UK during the annual Black Friday and Christmas sales. These events are very convenient for consumers. Comparisons of products and prices are also possible when making these purchases.

It is crucial to understand that online shoppers are very diverse and this makes it essential for ecommerce businesses to understand what their customers are looking for when it comes to purchasing products. It is also essential to know how long each group of shoppers spends online. For instance the younger generation is more likely to shop using mobile devices than any other age group. This is due to the fact that the younger generation is time-poor, and will use several devices to accomplish online tasks.

The older generations are more sceptical about their buying habits and less influenced by advertising on the internet. They also prefer visiting high-street stores to feel and touch products before making a decision. This doesn't mean that they won't shop online. The convenience and ease of shopping online are still very appealing.

Another important aspect to be considered when shopping online is that older generations are more likely than younger generations to anticipate and request free shipping on all of their purchases. They are also more likely to drop carts if shipping charges seem excessive. Furthermore, as many as 61% of people over 55 say that they will add additional items to their cart in order to meet the free delivery threshold.

4. Online shopping in the UK in accordance with gender

Both genders in the UK are equally likely to purchase goods on the internet. However, women are more likely to make big purchases, like electrical appliances or furniture than men. Both groups are also more likely to shop for fashion, health and beauty gardening, home and garden and consumer electronics products.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have found that 70% of shoppers are influenced by the way a retailer responded to the COVID-19 pandemic with 69% of these looking for brands that support and are in close contact with their local communities.

The most sought-after online shopping products in the UK are shoes and clothing. In fact, 62% of British women who shop online bought these items by 2020. However online sales aren't limited to the clothing sector and there are a myriad of other products on sale, like kitchenware, jewellery and sports goods.

As a result, online shopping is becoming increasingly popular as a method to find the most affordable prices on these items. In fact, some experts predict that online sales will make up nearly one third of all retail sales by 2024.

While some retailers are struggling to deal with the rise in online shopping, other are thriving. Particularly the rise of online sales for health, fashion, vimeo beauty as well as gardening and home and consumer electronics.

The trend of purchasing these items online is expected to continue to expand in the coming years. As the number of people who use the internet increases, it is expected that online shopping will become more popular in the near future. As online shopping is becoming more popular, retailers must ensure that their websites are optimized for mobile devices. They should also offer an easy and secure checkout process.

5. Online shopping in the UK, by region

The UK is one of the leading European online marketplaces. Its consumers are influenced by the convenience, affordability and wide range of products when they shop online. These factors make it a great place for retailers to improve their online presence and provide an easy online shopping experience.

During the COVID-19 Pandemic, online sales grew significantly as people sought out safer and more convenient options for shopping. This trend has remained in place post-pandemic as consumers continue to use online shopping as a viable alternative.

Shopping online is a significant component of UK retail and some estimates suggest that it could comprise three-quarters of retail sales by 2024. This growth is fueled by increasing consumer adoption of ecommerce and advances in technology.

In the UK, 57% of online shoppers cite convenience as the main reason for them to shop online. The 48% who say it's easier to find bargains and special deals, and the 37% who say there is a greater range of products online are closely behind. This contrasts with Europe where a larger percentage of consumers stated lower prices as the key driver for their purchase online.

Online shoppers are also eager to test new brands and products. Nearly 25% of shoppers online have bought items they've never seen in a store before, and half are willing to try new items when purchasing from an online marketplace like Amazon. UK customers are awed by the buy now and pay later checkouts. 29 percent of buyers who shop online have made use of this method in the past year.

In addition to this, a robust online return policy is a vital aspect of the e-commerce landscape in the UK. The majority of shoppers (59 percent) will check the return policy of a retailer prior to purchasing, and a majority will expect a retailer to be responsible for organizing and paying for return shipping.