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These are just a few of the explanations startups and new businesses postpone branding for so long as humanly potential. But the catch is, without a robust brand, you might be leaving cash on the table. Okay, so you understand branding is vital, however how do you go from "Macintosh computers" to "Apple" without spending tons of time, money, or hiring a fancy branding company? Have a premise of what makes you different out of your competitors. Opposite to what generally occurs when solopreneurs and microbusinesses method creative service professionals, it’s NOT the job of your copywriter, your web designer, or even your branding specialist to help you determine what what you are promoting is really about.

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Choice A: They purchased from you. Your buyer bought from you. Now you keep that buyer engaged within the time that elapses between the moment of purchase and when their shipment actually arrives. You can maintain your customer’s interest and build your relationship with them in the interim. All it's a must to do is keep away from completely abdicating your duties to your retention copy. 1. Ship customers value or educate them. Cat litter startup PrettyLitter sends observe-up emails with the same pleasant but non-prescriptive voice as its web site copy.