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A Content marketing content strategist Funnel Explained

A funnel for marketing content is a way to let potential customers learn more about your company, find solutions to their problems, and feel confident about buying from you. Different types of content are more effective for each phase of the funnel.

Checklists, videos and infographics are effective at drawing attention, generating leads and keeping readers engaged. Guides and templates that are gated perform well in this stage.

Awareness

At this stage, consumers know that your brand exists. They are also aware of the solutions you provide. This stage is where content is designed to educate and inform prospects about the challenges your solution solves as well as its differences from competitors.

To understand your content gaps at this point, think about the types of keywords your target audience uses to browse on the internet. You can use keyword research to find out what terms your audience uses when they search online content marketing. This will aid you in determining if your product or service is required. This data can then be used to develop an editorial calendar and figure out the content pieces that will be targeted at those specific terms.

As a bonus, creating content for this phase of the funnel will help to build brand loyalty with your customers. The more your consumers know about your brand, they'll trust you more in your ability to solve their issues. This leads to higher conversion rates, be it newsletter signups, purchases or clickthroughs to your site.

A well-planned content strategy can also aid in closing the gap between conversion and purchase at this stage. If, for instance you discover that the majority of your content is targeted at generating awareness, but nothing influence customers to make a purchase decision, then you can increase the amount you spend on ads that target middle-funnel keyword phrases.

Another method to increase your bottom-of-funnel conversion is through social media. Social media platforms like Twitter and Facebook allow you to interact directly with your customers, providing you the opportunity to show off your customer service. This can range from tweeting good reviews to promoting special deals.

You can also use content that already exists to help buyers move through the funnel, such as case studies or blog posts. For instance, if you write a blog post on how your product is superior than a competitor's, you can share it on social media and invite readers to subscribe to your mailing list for more details. You can also encourage conversions at this point by asking users to include your name on their social media posts once they have used your product. This will motivate other people to follow suit and help spread the word about your brand.

Then there is the consideration

A successful content strategy will include a variety of content types that attract customers at every stage of the funnel. For instance the brand awareness campaigns could include ads but they should also feature blog posts and infographics that provide answers to common issues and objections. These pieces of content can be distributed via email and social media to increase organic traffic.

As consumers progress through the decision-making process they begin to search for specific features in a product that will help them make the purchase decision. Frequently asked questions (FAQ) pages are an excellent content type for this stage. Utilize tools for keyword research such as Ubersuggest or Google search for popular hashtags in your industry to discover questions that your customers are asking. Create answers to these questions, and then put them on your content funnel map.

In this phase, it's important to provide an unambiguous value proposition that demonstrates to potential customers what is a content marketer your product or service will solve their problems and earn them more money. This content should also highlight your brand's distinctiveness in comparison to the competition.

It's a fairly simple stage to measure, since consumers are making a choice whether or not to purchase. To see whether you're getting it accomplished, look for metrics such as conversion rate, number of payments and click-through rates.

As consumers move into the advocacy stage they become loyal fans of your brand and share your content because they feel so strongly about it. This is a great way to increase your audience. You'll need to develop content that inspires people share it instead of only focusing on engagement metrics. Use Sprout Social, for example, to track social shares as a result of your marketing efforts with content. This will give you a precise picture of the impact you have.

Decision

In the final phase consumers are seeking documents that support their purchase and outlines how to use the product. At this point they want to be certain that the product will solve their problem and justify the investment. At this point, high-quality content, such as product guides and case study videos and customer success tales are crucial. Your customers would like to ask questions and receive answers from your support staff. Providing them with personalized emails and 24/7 customer service is a great way to delight customers and encourage them to share their experience with others.

You're hoping that at this stage the customer will become an advocate for your brand and promote it to their colleagues and friends. To convert these advocates into raving supporters you'll have to provide them with valuable content that can help them make the most of your product or service. Personalized newsletters videos, tutorials and free trial offers and loyalty programs are great ways to do this.

It's time to begin focusing on the retention of your audience after it has turned from leads into paying clients. The standard funnel for content marketing models tend to view revenue as the end of the journey, but it's crucial to remember that consumers continue to interact with brands after they've made a purchase. It is crucial to redefine a funnel as a dynamic structure that includes revenue, rather than static models.

While traditional funnels for marketing content can aid in planning your strategy, they don't account for the complexity of the buyer journey. Instead thinking of the funnel in loop models can assist you in developing a more holistic and effective content marketing strategy. You can create content that captivates your target audience and increases conversions by planning for each phase of the process. Then, you can use the data from these conversions to enhance your strategy and make sure that it is working effectively. Are you ready to discover how this approach will benefit your company? Contact us today to request a complimentary Content marketing playbook!

Retention

A funnel for marketing content is a helpful tool that can help companies plan their strategy, implement it and measure its success. It can also help them identify the weaknesses in their strategy. If a brand has lots of content targeted at generating awareness and interest but very few pieces aimed at middle of funnel, it must create content for this stage.

Utilize tools such as Ahrefs which examine the average time on a page and bounce rates of each piece to determine how targeted your content is. The more high these numbers are, the more effective your content is.

It's important to keep up-to-date and relevant the content you create to ensure that you are at the top of your funnel. This will keep your customers interested in your brand, its products and services. This can be achieved by creating new content that focuses on keywords, answers questions your audience is likely to look for, and provides the most current information about your business or product.

When your customers enter MOFU the audience will be looking for more information about your products or services as well as solutions to their issues. It's also important to build trust at this stage by giving honest reviews and demonstrating your worth.

The final step of the content marketing funnel is when your customers will make a purchase decision. This is done by gated content that requires an email or other form of registration to access. The purpose of this content is to convert the awareness and engagement that you've cultivated at the top of your funnel for content marketing into leads that are qualified for your sales team to follow up on.

While customer retention is largely into the hands of your sales and support teams, you can be a part of the journeys of your customers your brand by generating content that delights customers throughout the entire marketing funnel. This can include helpful resources, behind-the-scenes information and special promotions that only your target audience will be able to access. If you can establish a relationship of trust to your customers, they will be your greatest advocates and will help you reduce your sales cycle.